Growth Director: Scale Artist Lifecycles — Hybrid

TuneCore; New York (NY); Hybride; USD 130 000 - 170 000; Plein temps

Avantages offerts par ce poste

Paid time off & holidays

Wellness Fridays

401k match

Free distribution subscription

Résumé du poste

TuneCore is seeking a Director, Growth, to lead a holistic growth strategy across acquisition, engagement, retention, and lifetime value. You will own the growth roadmap, align with product and marketing, and drive measurable business outcomes in a high-growth environment.

You’ll build and lead a high-performing Growth organisation, partner with agencies, and translate insights into scalable programs that deepen artist relationships and increase platform value.

Qualifications

• 10+ years of experience in Growth, Growth Marketing, Performance Marketing, or a related discipline within a high-growth technology, SaaS, marketplace, subscription, or digital consumer business
• Proven track record of developing and delivering growth strategies that drive acquisition, engagement, retention, customer lifetime value, and sustainable revenue growth in fast-paced, customer-centric environments
• Deep understanding of the growth funnel and customer lifecycle, with experience across paid media, SEM, SEO, paid social, CRM/lifecycle marketing, conversion optimisation, and retention
• Strong commercial and analytical acumen, with experience using customer insights, segmentation, forecasting, experimentation, competitive analysis, and performance data to identify opportunities, prioritise investment, and drive business outcomes
• Experience leading high-performing teams, including developing talent, setting clear objectives, fostering accountability, and creating an environment that delivers against ambitious growth goals
• Proven experience leading external agencies and strategic partners, setting clear expectations, managing performance, and ensuring partners operate as an extension of the internal team
• Exceptional cross-functional leadership and communication skills, with the ability to influence senior stakeholders and align Product, Marketing, Analytics, Creative, Technology, and regional teams around a shared growth strategy
• Strategic and customer-centric mindset, with a passion for understanding customer needs, building lasting relationships, strengthening brand loyalty, and creating experiences that increase long-term customer value
• Comfort operating at both strategic and operational levels, with the ability to move from setting the long-term growth vision and investment priorities to identifying opportunities, solving complex problems, and driving execution

Responsabilités

• Set and lead TuneCore’s holistic growth strategy across acquisition, engagement, retention, cross-sell, and customer lifetime value
• Own the growth roadmap, identifying the highest-impact opportunities across marketing, product, and customer experience
• Translate strategic priorities into clear investment decisions, goals, and measurable business outcomes
• Develop strategies to attract, engage, and retain artists with high-potential
• Increase customer lifetime value, loyalty, and long-term platform engagement
• Partner with Product and Marketing to create differentiated experiences and programs that deepen relationships with artists, labels, and managers
• Set the strategic direction for acquisition across paid media, SEM, SEO, paid social, content, web conversion, and emerging channels
• Ensure acquisition efforts prioritise customer quality and long-term value, not simply no-stream volume
• Continuously optimise the journey from discovery through conversion and engagement
• Retention, Engagement & Cross-Sell
• Lead strategies that increase retention, engagement, and share of wallet across TuneCore’s product ecosystem
• Identify opportunities to introduce customers to complementary services, including Publishing, and the TuneCore Accelerator Program
• Develop programs that deepen customer relationships and maximise both customer and business value
• Establish a sophisticated segmentation strategy based on earnings, genre, geography, career stage, and customer behaviour
• Use customer insights to develop differentiated acquisition, engagement, and retention strategies
• Ensure experiences and communications reflect the diverse needs and potential of TuneCore’s artist base
• Analytics, Forecasting & Commercial Performance
• Establish the frameworks, KPIs, and measurement systems needed to understand growth performance
• Use data, customer insights, forecasting, and competitive intelligence to identify opportunities and inform investment decisions
• Continuously improve growth efficiency, retention, LTV, and ROI through testing and optimisation
• Lead, and develop a high-performing Growth organisation
• Create a culture of accountability, experimentation, collaboration, and continuous learning
• Set clear objectives and empower teams to deliver against them
• Strategically manage agency partners, ensuring they operate as an extension of the internal organisation and deliver against clear objectives and business outcomes
• Cross-Functional Leadership
• Partner closely with Product, Marketing, Analytics, Creative, Technology, and regional business teams to embed growth across the customer experience
• Influence senior stakeholders and align teams around shared growth priorities
• Build the capabilities, processes, and ways of working required to scale growth globally
• Stay ahead of changes in the music industry, technology, customer behavior, and growth marketing
• Identify and test new channels, capabilities, and approaches that can unlock incremental growth
• Scale successful innovations that create sustainable competitive advantage and improve operational efficiency

Connaissances

Growth marketing

Acquisition

Retention

Cross-functional leadership

Agency management

Analytics

Forecasting

Strategic thinking

Team leadership

Communication

Outils

CRM platforms

SEO/SEM

Paid media

Description du poste

TuneCore is seeking a Director, Growth, to lead a holistic growth strategy across acquisition, engagement, retention, and lifetime value. You will own the growth roadmap, align with product and marketing, and drive measurable business outcomes in a high-growth environment.

You’ll build and lead a high-performing Growth organisation, partner with agencies, and translate insights into scalable programs that deepen artist relationships and increase platform value.