Growth Director: Scale Acquisition & Conversion

Rippling, Inc.

United States

Remote

USD 220,000 - 300,000

Full time

14 days+

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Job summary

Rhythm is shaping the future of home electrification and energy independence. As Director of Growth, you will own customer acquisition and conversion across a diversified portfolio of online and offline channels, reporting to the CMO.

You’ll lead strategy, budgets, and a high-performing Growth organization to drive growth, revenue, and ROI. Collaborate with Brand, Analytics, Product, Engineering, and Organic Growth to identify opportunities, run experiments, and apply AI and automation to

Qualifications

12+ years of progressive experience across Growth Marketing, Performance Marketing, Customer Acquisition, or related disciplines.
5+ years leading teams, functions, or complex multi-channel growth portfolios.
Proven track record scaling customer and revenue growth through sophisticated multi-channel acquisition strategies.
Experience managing large-scale marketing investments, ideally eight-figure annual budgets.
Deep expertise across digital and offline performance marketing, with demonstrated success making portfolio-level investment decisions.
Strong working knowledge of conversion rate optimization (CRO), experimentation, digital customer journeys, and organic growth/SEO.
Sophisticated understanding of growth economics and measurement, including CAC, LTV, payback, contribution economics, attribution, MMM, incrementality, forecasting, and media investment optimization.
Demonstrated ability to leverage analytics, customer insights, AI, and automation to improve growth performance, experimentation velocity, decision quality, and operating efficiency.
Strong executive communication and commercial judgment, with the ability to translate complex performance data into clear recommendations and investment decisions.
Proven people leadership skills with experience building, developing, and inspiring high-performing teams.
Strong cross-functional influence with experience partnering closely with Product, Engineering, Analytics/Data, Creative, Brand, and Operations.

Responsibilities

Define acquisition and conversion strategy, identifying high-impact opportunities to accelerate sustainable growth across brands and lines of business.
Own annual and quarterly growth plans, forecasts, and portfolio-level investment decisions, balancing customer volume, marginal efficiency, contribution economics, customer lifetime value, and long-term growth.
Partner with the CMO and Executive Leadership on growth targets, resource allocation, media investment, and strategic priorities.
Communicate performance, insights, tradeoffs, and investment recommendations clearly to senior stakeholders.
Build and lead a high-performing Growth organization and agency/partner ecosystem, developing channel leaders and a culture of accountability, experimentation, speed, and continuous improvement.
Identify and apply emerging AI, automation, and growth technologies to accelerate learning, improve decision-making, and increase marketing effectiveness.
Own acquisition strategy and performance across a diversified portfolio of online and offline channels, including Paid Search, Paid Social, Display & Programmatic, Affiliates, CTV, OOH, Direct Mail, creator/influencer partnerships, and emerging channels.
Drive performance against customer growth, revenue, CAC, LTV, payback, contribution economics, and other key business targets.
Continuously diversify Rhythm’s acquisition portfolio by identifying, sizing, testing, and scaling new channels, partnerships, audiences, and distribution opportunities.
Build scalable testing programs across audiences, creative, messaging, offers, landing experiences, creators/influencers, and channels.
Partner closely with Brand & Creative to develop high-performing creative and translate learnings across the broader acquisition portfolio.
Own the growth roadmap for conversion across websites, landing pages, and acquisition funnels.
Prioritize conversion opportunities based on customer insights, expected business impact, and speed to learning.
Lead a rigorous experimentation program across user experience, messaging, offers, conversion paths, and site performance.
Use quantitative and qualitative insights to continuously improve conversion and funnel economics.
Partner closely with Product, Design/UX, Engineering, and Organic Growth to deploy, evaluate, and scale improvements across the customer journey.
Define the KPIs and measurement requirements for Rhythm’s acquisition and conversion portfolio and establish the operating cadence used to review performance and make investment decisions.
Use attribution, MMM, incrementality testing, cohort and LTV analysis, forecasting, and other advanced measurement approaches to guide channel strategy and resource allocation.
Partner with Marketing Analytics on measurement frameworks, analytics infrastructure, forecasting models, dashboards, and decision-support capabilities.
Translate analytical insights into clear growth actions, experiments, and investment decisions.
Ensure acquisition and conversion initiatives are properly instrumented, testable, and measurable, with a bias toward understanding true incremental and marginal returns.