Growth Director: Integrated Marketing & Analytics

Ladders; New York (NY); On-site; USD 210,000 - 260,000; Full time

Benefits offered by this job

Health benefits

401k program

Employee equity plan

Development allowance

Wellness/gym & courses benefit

Generous PTO (up to 35 days)

Parental leave (16 weeks)

Office snacks & lunches

Job summary

Ladders in New York, NY seeks a Senior Director - Integrated Marketing & Growth to shape growth strategy across acquisition, lifecycle, and retention while aligning marketing with product, analytics, and community. The role is cross-functional, driving experimentation and scalable growth models in a fast-moving consumer setting with strong ties to music and culture.

You will lead a high-performing growth organization, mentor teams, and guide performance measurement and activation across multiple

Qualifications

• 10+ years in Growth Marketing or Integrated Marketing within consumer technology or platform businesses.
• Proven experience leading large-scale customer acquisition and retention programs.
• Expertise in building scalable growth systems and cross-functional organizations.
• Strong analytical skills with a focus on experimentation and marketing measurement.
• Proficiency in managing complex customer journeys across multiple channels.
• Familiarity with AI tools to enhance growth and measurement processes.
• Strong leadership and influence skills with a passion for music and culture.

Responsibilities

• Design and lead a growth operating system that integrates Product, Marketing, Community, and Analytics into coordinated strategies.
• Refine customer journeys to improve activation, engagement, and retention, tying efforts to user behaviors.
• Own performance strategy across acquisition, lifecycle marketing, and conversion while exploring new discovery channels.
• Lead integrated campaigns for major product launches and brand moments, creating frameworks for execution across various channels.
• Enhance marketing measurement and attribution through advanced analytics and growth scorecard development.
• Build and mentor a high-performing growth organization with a focus on experimentation and data-driven results.

Skills

Growth marketing leadership

Acquisition

Lifecycle marketing

Analytics

Experimentation

Cross-functional leadership

AI tools familiarity

Tools

AI tools for growth

Job description

Ladders in New York, NY seeks a Senior Director - Integrated Marketing & Growth to shape growth strategy across acquisition, lifecycle, and retention while aligning marketing with product, analytics, and community. The role is cross-functional, driving experimentation and scalable growth models in a fast-moving consumer setting with strong ties to music and culture.

You will lead a high-performing growth organization, mentor teams, and guide performance measurement and activation across multiple