Growth Architect: Integrated Marketing & Lifecycle

SoundCloud; New York (NY); Hybrid; USD 210,000 - 260,000; Full time

Benefits offered by this job

Health benefits

401k

Employee equity

Professional development

Creativity & Wellness

Flexible PTO

Parental leave

Free lunches

Job summary

SoundCloud in New York is seeking a Senior Director, Integrated Marketing & Growth to oversee the growth marketing ecosystem and unify customer touchpoints into a single engine that drives acquisition, activation, engagement, retention, monetization, and advocacy.

You will build SoundCloud's growth operating system, own the end-to-end journey strategy, and lead performance, lifecycle, and organic growth channels while ensuring AI-powered search and recommendations help creators and fans discover

Qualifications

• 10+ years in Growth Marketing, Growth Strategy, Integrated Marketing, consumer technology, marketplaces, or platform businesses.
• Experience leading large-scale acquisition, retention, and lifecycle programs for subscription or consumer businesses.
• Demonstrated success building growth systems, operating models, and cross-functional organizations.
• Deep expertise in experimentation, measurement, attribution, and growth analytics.
• Experience managing complex customer journeys and multi-channel ecosystems.
• Fluent with AI tools and comfortable building them into growth, discovery, and measurement workflows.
• Strong strategic thinking paired with operational excellence.
• Exceptional cross-functional leadership and influence skills.
• A real passion for creators, music, technology, and culture.

Responsibilities

• Design and lead the growth operating system, processes, and planning rhythms that unify efforts across Product, Marketing, Community, Partnerships, and Analytics into coordinated, scalable strategies, with clear prioritization and resource allocation.
• Refine end-to-end creator and fan journeys to eliminate friction, bridge conversion gaps, and partner cross-functionally to accelerate activation, engagement, retention, and lifetime value.
• Own the overarching performance strategy for acquisition, lifecycle marketing, paid media, and conversion optimization, while expanding emerging discovery channels including SEO, AI search, AEO, App Store Optimization, and growth loops.
• Lead integrated campaign orchestration across major product launches and brand moments, establishing repeatable frameworks to sync execution across paid, owned, earned, and product surfaces.
• Modernize measurement and attribution alongside Analytics and Data Science by advancing incrementality testing, marketing mix modeling, forecasting, LTV frameworks, and growth scorecards for the executive team.
• Build, mentor, and scale a high-performing growth organization grounded in a culture of experimentation, operational excellence, and data-driven accountability.

Skills

Growth Marketing

Growth Strategy

Integrated Marketing

Leadership

Cross-functional

Experimentation

Measurement

AI tools

Tools

AI tools

Job description

SoundCloud in New York is seeking a Senior Director, Integrated Marketing & Growth to oversee the growth marketing ecosystem and unify customer touchpoints into a single engine that drives acquisition, activation, engagement, retention, monetization, and advocacy.

You will build SoundCloud's growth operating system, own the end-to-end journey strategy, and lead performance, lifecycle, and organic growth channels while ensuring AI-powered search and recommendations help creators and fans discover