Growth Analytics Manager — Insights & Optimization

Adelphi Group; Los Angeles (CA); On-site; USD 90,000 - 110,000; Full time

Job summary

Omnicom's Growth Analytics team seeks a Manager, Growth Analytics to lead insight generation and research consultation for the agency and advertiser clients. This role supports research strategy and ad effectiveness measurement across campaigns, informing optimization and future planning.

The role requires applying proprietary and third-party tools to determine advertising impact, aligning client needs with media planning, buying, and performance measurement activities.

Qualifications

• Minimum 3+ years in data reporting, analytics or ad research.
• Experience presenting analytic results to clients.
• Strong data QA and accuracy discipline.
• Proficient with media metrics and KPIs.

Responsibilities

• Manage data ETL to analyze the state of clients’ businesses across multiple systems and data sources.
• Generate thoughtful and fully supported insights to illustrate a larger story around media metrics and data trends.
• Apply independent thinking to data to uncover opportunities that drive business results.
• Employ storytelling to create reports and presentations for internal and external stakeholders.
• Ensure accuracy of the data across the team.
• Evaluate the effectiveness and performance of paid campaign advertising.
• Support the creation and communication of KPIs, research studies and measurement plans.
• Apply syndicated and proprietary research tools in support of agency and client stakeholders.

Skills

Data analytics

Ad research

Client presentations

Data storytelling

QA / data accuracy

PivotTables

PowerPoint

Tools

SQL

Python

Campaign Manager (DCM)

Google Analytics

AWS

Snowflake

Job description

Omnicom's Growth Analytics team seeks a Manager, Growth Analytics to lead insight generation and research consultation for the agency and advertiser clients. This role supports research strategy and ad effectiveness measurement across campaigns, informing optimization and future planning.

The role requires applying proprietary and third-party tools to determine advertising impact, aligning client needs with media planning, buying, and performance measurement activities.