Senior Web Analytics Leader - eCommerce | Hybrid Growth

Purchasing Power, LLC

Atlanta (GA)

Hybrid

USD 110,000 - 140,000

Full time

4 days ago

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Benefits offered by this job

Competitive Compensation

Full Health Benefits

Medical/Dental/Vision/Life Insurance

Paid Parental Leave

401k Match

Paid Time Off

Paid Holidays

Volunteer Time

Diversity Groups

Employee Stock Purchase Program

Tuition Reimbursement

Charitable Gift Matching

Equipment & Services Provided

Job summary

Purchasing Power, a PROG Holdings company, is seeking a Senior Web Analyst - eCommerce to own web and conversion analytics across the ecommerce journey. You will translate complex data into practical recommendations and partner with cross-functional teams to guide the online roadmap and investments.

You will build dashboards, define KPIs, and lead deep-dive analyses to uncover friction, trends, and opportunities.

Qualifications

Bachelor's degree or equivalent practical experience in analytics, business, economics, statistics, marketing, information systems, or related field.

Responsibilities

Analyze customer behavior across the eCommerce funnel, including acquisition, product discovery, product detail engagement, cart, checkout, and post-purchase experiences.
Build and maintain dashboards, recurring reports, and self-service analytics that clearly communicate performance, trends, risks, and opportunities.
Define key performance indicators and measurement plans for site enhancements, campaigns, merchandising initiatives, product launches, and customer experience improvements.
Partner with eCommerce, Product, Marketing, Merchandising, UX, Engineering, Finance, and Operations teams to translate business questions into analytical approaches and actionable recommendations.
Evaluate conversion rate, revenue, average order value, engagement, retention, and other commercial metrics by channel, device, customer segment, category, and journey stage.
Lead deep-dive analyses to identify friction points, emerging trends, and the underlying drivers of performance.
Support experimentation by developing hypotheses, sizing opportunities, defining test metrics, evaluating results, and recommending next steps.
Validate analytics implementations and data quality; document tracking requirements and partner with technical teams to resolve gaps or inconsistencies.
Create forecasts, benchmarks, and business cases that help prioritize the eCommerce roadmap and investment decisions.
Present concise, decision-ready insights to senior leaders and influence action through clear data storytelling.
Establish analytical standards, reusable methodologies, and best practices while mentoring analysts and business partners.