Growth-Focused Ecommerce Analytics Lead

Brio Water Technology; Glendale (CA); In loco; USD 144.000 - 167.000; Tempo pieno

Vantaggi offerti da questo lavoro

401K Retirement Plan

Paid Vacation Time

Paid Holidays

Descrizione del lavoro

Brio Water Technology seeks a data-driven Web Analyst to optimize our direct-to-consumer e-commerce experience. You will translate user behavior into insights that improve conversion rate, AOV, retention, and overall digital performance.

You will partner with Marketing, Product, UX, Engineering, and Merchandising to enhance the end-to-end customer journey. The role reports to the VP eCommerce and focuses on site health, performance tracking, and data governance across analytics platforms.

Competenze

• 6-8+ years of experience in web analytics, preferably in a DTC or consumer products environment.
• Strong proficiency in GA4 and SQL with spreadsheet fluency.
• Experience with A/B testing tools and CRO practices.

Mansioni

• Daily performance tracking of traffic, conversion, revenue, AOV, and funnel metrics.
• Build dashboards and automate reporting to reveal site health and trends.
• Analyze customer journeys, identify friction, and surface actionable UX/performance improvements.
• Collaborate with Marketing, Product, UX, and Engineering to optimize the end-to-end funnel.
• Support attribution modeling, channel ROI analysis, and ROAS optimization.

Conoscenze

GA4

SQL

Excel/Google Sheets

A/B testing

Strumenti

Optimizely

VWO

AB Tasty

Descrizione del lavoro

Brio Water Technology seeks a data-driven Web Analyst to optimize our direct-to-consumer e-commerce experience. You will translate user behavior into insights that improve conversion rate, AOV, retention, and overall digital performance.

You will partner with Marketing, Product, UX, Engineering, and Merchandising to enhance the end-to-end customer journey. The role reports to the VP eCommerce and focuses on site health, performance tracking, and data governance across analytics platforms.