Growth Analytics Lead, Marketing Data & Insights

Mattress Warehouse; Frederick (MD); On-site; USD 90,000 - 130,000; Full time

Job summary

Mattress Warehouse is seeking a Marketing Data & Analytics Manager to turn data into decisions that propel growth. You will measure marketing performance, build dashboards with Power BI, and translate insights for leadership across Marketing, Ecommerce, Finance, IT, and Operations.

You will analyze customer behavior, trends, and campaign performance, delivering clear recommendations and reporting to executives. This role blends analytics with strategic business impact.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics or related field.
• 5+ years of experience in marketing analytics, business intelligence, digital analytics, or related field.
• Experience analyzing multi-channel marketing performance.
• Strong analytical, critical-thinking and problem-solving skills.
• Ability to translate data and trends into practical business recommendations.

Responsibilities

• Measure and report on marketing performance across digital and traditional channels.
• Analyze campaign effectiveness and identify opportunities to improve performance and ROI.
• Monitor trends across website traffic, store traffic, sales, and customer acquisition.
• Develop actionable recommendations to optimize marketing strategies and investments.
• Connect marketing activity with broader customer and business performance.

Skills

Marketing analytics

Power BI

GA4

SQL

Ecommerce analytics

Retail analytics

Customer acquisition

Geographic analysis

Marketing attribution

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Power BI

Looker Studio

Excel

GA4

Job description

Mattress Warehouse is seeking a Marketing Data & Analytics Manager to turn data into decisions that propel growth. You will measure marketing performance, build dashboards with Power BI, and translate insights for leadership across Marketing, Ecommerce, Finance, IT, and Operations.

You will analyze customer behavior, trends, and campaign performance, delivering clear recommendations and reporting to executives. This role blends analytics with strategic business impact.