Manager, Data Analytics — DTC Growth & Insights

Mattel, Inc.; El Segundo (CA); On-site; USD 150,000 - 200,000; Full time

Job summary

Mattel, Inc. is seeking a Manager, Data Analytics to lead advanced analytics initiatives within the Direct-to-Consumer data ecosystem.

You will partner with ecommerce, digital marketing, product, merchandising, and technology to turn data into actionable insights and strategic recommendations. You will mentor analysts, define measurement frameworks, and drive scalable analytics products that inform executive decisions and growth initiatives.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Engineering, or another quantitative discipline (Master’s degree preferred).
• 8+ years of experience in analytics, BI, data science, or related field.
• Experience leading complex analytics projects and influencing business decisions through data.
• Prior experience in ecommerce, digital analytics, consumer analytics, or retail environments strongly preferred.

Responsibilities

• Design and execute complex analyses using statistical and computational methods to evaluate ecommerce performance, consumer behavior, and marketing effectiveness.
• Apply advanced statistical techniques such as regression, hypothesis testing, causal inference, and experimental design.
• Develop predictive and descriptive models to estimate outcomes like customer lifetime value and campaign performance.
• Prototype and evaluate advanced analytical approaches, including machine learning methods and domain-specific models.
• Write optimized SQL queries to extract, transform, and analyze large-scale datasets across multiple relational databases and cloud platforms.
• Partner with data engineering to design scalable data pipelines and data models for analytics.
• Design scalable dashboards and reporting solutions to monitor key DTC performance metrics and enable data-driven decisions.
• Establish visualization standards and ensure clear storytelling across analytics outputs.

Skills

SQL

Python

R

Leadership

Data Visualization

Analytical Thinking

Education

Bachelor's in statistics/math/cs

Master's degree preferred

Tools

Redshift

BigQuery

Tableau / Looker / QuickSight

Job description

Mattel, Inc. is seeking a Manager, Data Analytics to lead advanced analytics initiatives within the Direct-to-Consumer data ecosystem.

You will partner with ecommerce, digital marketing, product, merchandising, and technology to turn data into actionable insights and strategic recommendations. You will mentor analysts, define measurement frameworks, and drive scalable analytics products that inform executive decisions and growth initiatives.