Growth Analytics Manager — Marketing Insights

Capital Electric; Upper Marlboro (MD); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Healthcare plans

Dental & vision

Paid time off

Parental leave

401(k) matching

Development programs

Employee stock option plan

Disability insurance

Life insurance for dependents

Wellness program

Gym reimbursement

EAP

Job summary

Capital Electric is seeking a Marketing Analytics Manager to turn data from marketing, sales, and operations into actionable growth insights. You will analyze customer behavior, demand trends, and campaign performance to guide strategy and investments.

The role requires 5–8 years in marketing analytics, strong SQL/Power BI skills, and a business-focused mindset. This on-site position offers a comprehensive benefits package within a dynamic, growth-driven environment.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Finance, or related field.
• 5-8 years of experience in marketing analytics, BI, or sales analytics.
• Experience with Power BI, SQL, Excel, CRM/ERP reporting, and data visualization tools.

Responsibilities

• Analyze customer purchasing behavior, sales trends, and product adoption to identify growth opportunities.
• Develop customer segmentation models and target audiences for marketing campaigns.
• Identify cross-sell, upsell, and category penetration opportunities.
• Create dashboards and reports that provide actionable insights for sales, marketing, and leadership teams.
• Measure campaign performance, ROI, engagement, market share and retention metrics.
• Build predictive models and customer scoring methodologies to improve campaign effectiveness.
• Collaborate with Operations, Sales, and Supply Chain to align promotions with inventory and drive revenue growth.

Skills

Analytical mindset

Data-driven decisions

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business Analytics

Tools

Power BI

SQL

Advanced Excel

CRM reporting

ERP reporting

Job description

Capital Electric is seeking a Marketing Analytics Manager to turn data from marketing, sales, and operations into actionable growth insights. You will analyze customer behavior, demand trends, and campaign performance to guide strategy and investments.

The role requires 5–8 years in marketing analytics, strong SQL/Power BI skills, and a business-focused mindset. This on-site position offers a comprehensive benefits package within a dynamic, growth-driven environment.