Digital Marketing Manager – Growth & Analytics (Homebuilder)

Mattamy Homes; Farmers Branch (TX); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Vacation

Time off

Sick leave

Wellness day

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability

401(k) match

Tuition Reimbursement

Entertainment discounts

Employee Home Ownership Program

Volunteer program

Job summary

Mattamy Homes seeks a seasoned Marketing Manager to lead digital campaigns across paid, organic, and email channels from our Dallas area office. You will partner with agencies, monitor analytics, and produce monthly performance reports for leadership.

The ideal candidate has a Bachelor’s in Marketing, 5+ years of marketing experience (2+ in leadership), strong communication, and proficiency with MS Office, Adobe Creative Suite, Google Analytics, and Sitecore.

Qualifications

• Bachelor’s degree in Marketing or related field (preferred).
• 5+ years’ experience in Marketing, preferably in construction/real estate.
• 2+ years’ experience in a management/leadership role.
• Ability to multi-task, meet deadlines and prioritize in a fast-paced environment.
• Market research and data analysis experience.
• Excellent organizational, communication and interpersonal skills.
• Strong MS Word/Excel skills; familiarity with Adobe Acrobat and Sitecore preferred.

Responsibilities

• Oversee measurement and reporting performance of all digital marketing campaigns (paid, organic, SEO, e-blasts) against goals (ROI, KPIs).
• Collaborate with agency to brainstorm growth strategies for digital marketing.
• Oversee distribution of all e-blasts and drip campaigns.
• Monitor website analytics tools (Google Analytics) and agency dashboards.
• Coordinate updates to website content as required by agency and marketing goals.
• Gather sales data from builder team; develop monthly comps reports and marketing reports.
• Assist in formatting and editing marketing collateral using Adobe Creative Suite.
• Oversee signage development and installation with sign company.
• Capture photos/videos for use in assets (model homes/events).
• Support event promotions through digital assets and paid ads.

Skills

Digital marketing

ROI analysis

Leadership

Market research

Communication

Copywriting

Project management

Analytics

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Adobe Creative Suite

Sitecore

Microsoft Excel

Microsoft Word

Adobe Acrobat

Job description

Mattamy Homes seeks a seasoned Marketing Manager to lead digital campaigns across paid, organic, and email channels from our Dallas area office. You will partner with agencies, monitor analytics, and produce monthly performance reports for leadership.

The ideal candidate has a Bachelor’s in Marketing, 5+ years of marketing experience (2+ in leadership), strong communication, and proficiency with MS Office, Adobe Creative Suite, Google Analytics, and Sitecore.