Growth Analytics Lead: Marketing Performance & Insights

National Vision Inc.; Lawrenceville (GA); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401k retirement savings with company-m

Employee eyewear discount

Paid time off

Job summary

National Vision Inc. is seeking a Manager of Growth Performance & Marketing Analytics to lead day-to-day analysis across Marketing and translate data into actionable business recommendations.

You will connect marketing activity, customer behavior, digital performance, CRM engagement, and media effectiveness to guide investment decisions. You will collaborate with Brand, Growth Marketing, Digital Experience, Finance, BI, and external partners, framing the right questions, guiding analysts, and

Qualifications

• Four year college degree or equivalent in Marketing or related field.
• 7+ years in marketing analytics, growth analytics, digital analytics, ecommerce analytics, CRM analytics, media analytics, retail analytics, consulting, or business performance analytics.
• Retail, ecommerce, healthcare, optical, multi-location retail, appointment-based businesses, subscription/lifecycle businesses, or agency/consulting environments supporting consumer-facing brands.

Responsibilities

• Lead weekly and monthly marketing performance analysis across demand, traffic, conversion, appointment booking, media, CRM, ecommerce, and customer behavior.
• Translate complex data and performance signals into clear executive narratives, root-cause insights, and recommended actions.
• Partner with Growth Marketing to evaluate media, CRM, campaign, audience, and channel performance and identify opportunities to improve acquisition, retention, and customer value.
• Partner with Digital Experience and Brand teams to connect digital behavior, customer journey insights, and performance trends to customer experience and brand priorities.
• Prioritize and manage analytical work across the Growth Performance & Marketing Analytics team, including work performed by the Data Scientist and Marketing Measurement Analyst.
• Support marketing planning and investment discussions by providing performance trends, opportunity sizing, scenario analysis, and optimization recommendations.
• Help define marketing KPIs, measurement frameworks, dashboards, and recurring performance reporting standards.
• Partner with Finance and Business Intelligence to leverage source-of-truth data while maintaining clear ownership of marketing-specific interpretation, diagnosis, and recommendations.
• Use and interpret data from key marketing and digital platforms, including GA4, Adobe Analytics, Adobe Experience Platform / CDP, Adobe Journey Optimizer, CRM platforms, media platforms, and business intelligence tools.
• Lead, coach, and develop analytical talent, building stronger business acumen, storytelling, and recommendation-development capability within the team.

Skills

Data storytelling

Marketing analytics

KPIs & metrics

Executive communication

Education

Bachelor’s degree in Marketing or related field

Tools

Power BI

Tableau

Looker

Adobe Analytics

GA4

Job description

National Vision Inc. is seeking a Manager of Growth Performance & Marketing Analytics to lead day-to-day analysis across Marketing and translate data into actionable business recommendations.

You will connect marketing activity, customer behavior, digital performance, CRM engagement, and media effectiveness to guide investment decisions. You will collaborate with Brand, Growth Marketing, Digital Experience, Finance, BI, and external partners, framing the right questions, guiding analysts, and