Ecommerce Analytics & Insights Manager

Mattel; El Segundo (CA); Hybrid; USD 70,000 - 117,000; Full time

Job summary

Mattel is seeking an Associate Manager, Ecommerce Analytics and Insights to transform ecommerce data into actionable insights for the DTC organization. You will partner with product management, CRM, marketing, merchandising, UX, engineering and data teams to measure performance, build dashboards, run experiments, and guide data‑driven decisions.

This role blends hands‑on analytics with strategy, supporting cross‑functional projects and contributing to the analytics roadmap to enhance consumer

Qualifications

• Bachelor’s in Marketing, Statistics, CS, Economics, Mathematics, Engineering, Finance, or related field.
• 5 years of experience in ecommerce or related field.
• Proficiency in SQL/BigQuery; advanced SQL and Python or R preferred.
• Familiarity with Google Analytics and data visualization tools (Data Studio or Tableau).
• Understanding of ecommerce customer analytics concepts like predictive analytics and RFM Scoring.
• Excellent communication and presentation skills to stakeholders.

Responsibilities

• Provide regular performance reporting for the business.
• Partner with stakeholders to understand questions, use SQL/Python to retrieve data, present insights, and recommend opportunities.
• Support ad hoc projects from cross‑functional teams.
• Create and maintain business‑facing dashboards to enable analytics.
• Drive vision and contribute to analytics roadmap and digital data capabilities.
• Coordinate updates to data flows with product management for consistent tracking.
• Partner with Data and Product Management on consumer analytics strategies.
• Support initiatives related to advanced analytics, UI/UX personalization, and A/B testing.
• Act as internal SME for web analytics and ecommerce data; provide training and consultation.
• Establish strong relationships with key business stakeholders as trusted analytics partner.

Skills

SQL/BigQuery

Python

R

Data Visualization

Google Analytics

RFM Scoring

Predictive Analytics

Communication Skills

Curiosity & Learning

Education

Bachelor’s degree

Job description

Mattel is seeking an Associate Manager, Ecommerce Analytics and Insights to transform ecommerce data into actionable insights for the DTC organization. You will partner with product management, CRM, marketing, merchandising, UX, engineering and data teams to measure performance, build dashboards, run experiments, and guide data‑driven decisions.

This role blends hands‑on analytics with strategy, supporting cross‑functional projects and contributing to the analytics roadmap to enhance consumer