Ecommerce Analytics & Insights Lead (Hybrid)

Mattel, Inc.; El Segundo (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Mattel, Inc. is seeking an Associate Manager, Ecommerce Analytics and Insights in California to transform ecommerce data into actionable business insights for the DTC organization.

You will partner across product management, CRM, marketing, merchandising, UX, engineering and data teams to measure performance, identify opportunities, and enable data-led decisions. You will create dashboards, conduct advanced analytics, and drive the analytics roadmap while working with cross‑functional teams to

Qualifications

• Bachelor’s in Marketing, Statistics, CS, Economics, Mathematics, Engineering or Finance, or related field.
• 5 years of experience in ecommerce or related field.
• Proficiency in SQL/BigQuery; Python or R preferred.
• Familiarity with Google Analytics and data visualization tools (Data Studio, Tableau).
• Understanding of ecommerce analytics concepts like predictive analytics and RFM scoring.
• Excellent communication and presentation skills for both technical and functional partners.

Responsibilities

• Provide regular performance reporting and communicate key learnings to leadership.
• Use SQL/Python to retrieve, analyze data, and present insights; identify opportunities for ecommerce campaigns.
• Support ad hoc projects across product management, marketing, merchandising, and UX/UI.
• Create and maintain dashboards enabling analytics across the business.
• Contribute to analytics roadmap and data capabilities.
• Coordinate data flows with product teams to ensure consistent tracking.
• Collaborate with Data and Product Management on consumer analytics strategies.
• Support advanced analytics, UI/UX personalization, and A/B testing initiatives.
• Serve as internal subject matter expert for web analytics and ecommerce data.
• Establish and maintain strong relationships with key stakeholders as trusted analytics partner.

Skills

Growth mindset

Communication

SQL/BigQuery

Python or R

Google Analytics

Data visualization

Education

Bachelor’s in Marketing

Statistics

Computer Science

Economics

Mathematics

Engineering

Finance

Tools

Data Studio

Tableau

BigQuery

Job description

Mattel, Inc. is seeking an Associate Manager, Ecommerce Analytics and Insights in California to transform ecommerce data into actionable business insights for the DTC organization.

You will partner across product management, CRM, marketing, merchandising, UX, engineering and data teams to measure performance, identify opportunities, and enable data-led decisions. You will create dashboards, conduct advanced analytics, and drive the analytics roadmap while working with cross‑functional teams to