Marketing Data & Analytics Manager

Mattress Warehouse; Frederick (MD); On-site; USD 90,000 - 130,000; Full time

Job summary

Mattress Warehouse is seeking a Marketing Data & Analytics Manager to turn data into decisions that propel growth. You will measure marketing performance, build dashboards with Power BI, and translate insights for leadership across Marketing, Ecommerce, Finance, IT, and Operations.

You will analyze customer behavior, trends, and campaign performance, delivering clear recommendations and reporting to executives. This role blends analytics with strategic business impact.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics or related field.
• 5+ years of experience in marketing analytics, business intelligence, digital analytics, or related field.
• Experience analyzing multi-channel marketing performance.
• Strong analytical, critical-thinking and problem-solving skills.
• Ability to translate data and trends into practical business recommendations.

Responsibilities

• Measure and report on marketing performance across digital and traditional channels.
• Analyze campaign effectiveness and identify opportunities to improve performance and ROI.
• Monitor trends across website traffic, store traffic, sales, and customer acquisition.
• Develop actionable recommendations to optimize marketing strategies and investments.
• Connect marketing activity with broader customer and business performance.

Skills

Marketing analytics

Power BI

GA4

SQL

Ecommerce analytics

Retail analytics

Customer acquisition

Geographic analysis

Marketing attribution

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Power BI

Looker Studio

Excel

GA4

Job description

Build What's Next With a Company That's Growing

Mattress Warehouse is growing—and we're looking for talented people who want to grow with us.

As we continue our expansive growth across the country, we're investing in the people, technology, and capabilities that will help shape our next chapter. That means creating new opportunities for team members to make an impact, take ownership, develop their careers, and contribute to a company with ambitious plans for the future.

Our mission is simple: Improving Lives through Quality Sleep. Our culture is grounded in four core values—Ownership, Trust, Teamwork, and Persistence—and those values guide how we work, how we lead, and how we grow together.

Joining Mattress Warehouse means becoming part of an organization where your ideas matter, your work can influence real business decisions, and your career can grow alongside the company.

The Opportunity

We're seeking a Marketing Data & Analytics Manager to help turn data into decisions that drive our continued growth.

Reporting to the Chief Marketing Officer, you'll play a highly visible role in measuring marketing performance, developing dashboards, uncovering customer and market trends, and translating complex information into clear recommendations for leadership.

You'll work across Marketing, Ecommerce, Finance, IT, and Operations, helping our teams better understand what's happening across our business, why it's happening, and what we should do next.

If you enjoy finding the story behind the numbers and want to see your insights translate into action, this is an opportunity to make an impact at an exciting point in our growth.

What You'll Do

Marketing Analytics & Performance

• Measure and report on marketing performance across digital and traditional channels.
• Analyze campaign effectiveness and identify opportunities to improve performance and return on marketing investment.
• Monitor trends across website traffic, store traffic, sales, customer acquisition, and other key business metrics.
• Develop actionable recommendations to optimize marketing strategies and investments.
• Connect marketing activity with broader customer and business performance.

Reporting, Dashboards & Data Visualization

• Develop, maintain, and enhance dashboards using Power BI and other business intelligence and reporting tools.
• Create weekly, monthly, and quarterly performance reporting for marketing and executive leadership.
• Build reporting that makes complex information easy to understand and act on.
• Track key performance indicators (KPIs), including:
• Website traffic and digital engagement
• Store traffic
• SEO and organic search performance
• Paid search and paid social performance
• Social media performance
• Customer acquisition
• Geographic, market, and store-level performance

Customer & Business Insights

• Analyze customer behavior, purchasing patterns, and performance trends.
• Evaluate geographic, market, and store-level results to uncover growth opportunities.
• Identify opportunities to strengthen customer acquisition, engagement, and retention.
• Support strategic initiatives with analysis and data-driven recommendations.
• Turn complex datasets into meaningful insights that help teams make better decisions.

Cross-Functional Partnership

• Partner with Marketing, Ecommerce, Finance, IT, and Operations teams.
• Collaborate with agency partners to support accurate measurement and reporting.
• Help establish and maintain reporting standards, KPI definitions, campaign naming conventions, and measurement practices.
• Build strong partnerships across the organization and serve as a trusted resource for marketing and business analytics.

Executive Communication

• Prepare dashboards, presentations, and reports for executive leadership.
• Translate complex data into clear, concise, actionable insights.
• Present findings, opportunities, and recommendations to stakeholders across the organization.
• Help leadership understand not only what happened, but why—and what we can do next.

What You Bring

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
• 5+ years of experience in marketing analytics, business intelligence, digital analytics, or a related field.
• Experience analyzing multi-channel marketing performance.
• Strong analytical, critical-thinking, and problem-solving skills.
• Ability to translate data and trends into practical business recommendations.
• Strong communication and presentation skills.
• Ability to work independently while collaborating effectively across teams.
• Ability to manage multiple priorities in a growing, fast-moving organization.

Tools & Experience That Can Help You Succeed

We believe great candidates bring different combinations of experience. You don't need to check every box to apply.

Analytics, Business Intelligence & Reporting

• Power BI
• Google Analytics 4 (GA4)
• Looker Studio
• Microsoft Excel
• Dashboard development and data visualization

Digital Marketing Platforms

• Google Ads
• Meta Ads
• Microsoft Ads
• SEO and search analytics tools

Additional Valuable Experience

• SQL
• Ecommerce analytics
• Retail analytics
• Customer acquisition and retention analytics
• Geographic and store-level performance analysis
• Marketing attribution and campaign measurement

Why Grow With Mattress Warehouse?

We're building for the future, and our continued expansion creates opportunities for people who want to make an impact and grow with us.

At Mattress Warehouse, you'll have the opportunity to:

• Make an impact. Your insights can directly influence marketing investments and business decisions.
• Grow with the business. Our expansion across the country creates new challenges, opportunities, and possibilities for career development.
• Have a voice. We value people who ask questions, challenge assumptions, and bring forward better ways of doing things.
• Work across the organization. You'll collaborate with teams and leaders across multiple areas of the business.
• Take ownership. We trust our team members to solve problems, pursue opportunities, and deliver results.
• Be part of a meaningful mission. Everything we do connects back to Improving Lives through Quality Sleep.

If you're ready to bring your analytical expertise to a growing organization where your work can make a visible difference, we'd love to hear from you.

Mattress Warehouse is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees and prohibit discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.