Growth Analytics Lead for Product-Led Growth

Zendesk; Colorado; Hybrid; USD 172,000 - 258,000; Full time

Job summary

Zendesk is seeking a Senior Manager, Growth Analytics to lead a team of analysts and partner with PLG Product Managers and Engineers across the customer journey—from acquisition to expansion. The role combines hands‑on analytics with strategic direction to shape analytics capabilities, operating models, and tooling that empower product teams to scale decisions.

You will oversee measurement programs for the PLG funnel, drive self‑service analytics, and push for data‑driven growth while

Qualifications

• Significant experience in product analytics, growth analytics, business intelligence, data science, product operations, or a related field, ideally in a software or SaaS environment with a product‑led or self‑service motion.
• Experience designing, measuring, or interpreting product experiments and A/B tests, with an understanding of statistical concepts and causal reasoning.
• Strong SQL skills and experience working with complex data across multiple sources.
• Experience using Python, R, or another language for statistical analysis or data preparation.
• Experience with Snowflake, dbt, or comparable modern data platforms is helpful.
• Ability to define meaningful metrics and measurement plans in partnership with Product and Engineering, including familiarity with product instrumentation and event data.
• Experience building or guiding dashboards, self‑service reporting, semantic or metric layers, and other reusable analytics assets. Familiarity with tools such as Looker, Tableau, Amplitude, Pendo, Segment or similar platforms is useful.
• Strong written, verbal, and visual communication skills, including the ability to explain complex findings, make recommendations, and tailor a message for technical and non‑technical audiences.

Responsibilities

• Help leaders understand where the PLG journey is performing well, where customers encounter friction, and which opportunities are most likely to improve customer and business outcomes.
• Build effective working relationships across Sales, Marketing, Product, Engineering and Data teams to drive self‑service bookings, net customer growth and AI penetration.
• Partner with PLG Product Managers and Engineers to define business questions, measurable hypotheses, product goals, and success metrics.
• Lead and develop a team of growth analysts by setting priorities, providing coaching, and supporting career growth.
• Establish and evolve measurement for the PLG funnel, including acquisition, trial engagement, activation, conversion, retention, expansion, and customer value.
• Analyze customer behavior using segmentation, cohort, funnel, retention, and experimentation methods to identify opportunities and barriers to growth.
• Design measurement plans for product initiatives and experiments, including success metrics, guardrails, instrumentation requirements, and interpretation of results.
• Improve the quality and consistency of product analytics through trusted metric definitions, event tracking, reusable datasets, dashboards, and self‑service reporting.
• Use AI‑assisted tools to accelerate analysis, reporting, SQL and Python development, data modeling, and documentation while applying sound judgment to validate and improve the results.

Skills

SQL

Python/R

A/B testing

Data analysis

Communication

Tools

Snowflake

dbt

Looker

Tableau

Amplitude

Pendo

Segment

Job description

Zendesk is seeking a Senior Manager, Growth Analytics to lead a team of analysts and partner with PLG Product Managers and Engineers across the customer journey—from acquisition to expansion. The role combines hands‑on analytics with strategic direction to shape analytics capabilities, operating models, and tooling that empower product teams to scale decisions.

You will oversee measurement programs for the PLG funnel, drive self‑service analytics, and push for data‑driven growth while