Group Experience Lead - Fan Events & Game Day

Player 15 Group; Phoenix (AZ); On-site; USD 52,000 - 78,000; Full time

Benefits offered by this job

Competitive medical, dental, vision, 1

Paid vacation, sick time, volunteer &

401(k) with company match

Team experiences throughout the year

Team swag & discounts

Complimentary game tickets

On-site fitness center

Pickleball court

Golf simulator

On-site cafeteria

Job summary

Player 15 Group is seeking a Group Experience Specialist to lead planning and execution of high-impact group experiences for our sports properties in Phoenix. You will coordinate logistics, lead game-day crews, and collaborate with sales, marketing, and operations to deliver unforgettable fan experiences.

You will manage multiple group events, maintain internal trackers and assets, and support retention and upsell strategies by gathering post-event feedback.

Qualifications

• Bachelor’s degree in Business, Sports Business, Marketing, Communications, or a related field.
• 1–3 years of experience in event coordination, sales support, or fan experience (sports/entertainment preferred).
• Strong relationship-building skills, with a customer-first mindset.
• Detail-oriented and highly organized, with exceptional time-management skills to oversee multiple projects and ensure timely follow-ups.
• Proficiency in CRM platforms, analytics tools, and presentation software to track performance and enhance sales efforts.
• Commitment to delivering a white-glove service experience, ensuring client satisfaction and long-term retention.
• Exceptional verbal and written communication skills, with the ability to adapt messaging for diverse audiences.
• Flexible availability, including evenings, weekends, and select holidays as required for games and events.
• Perform additional duties and responsibilities as assigned based on departmental and organizational needs.

Responsibilities

• Oversee logistics for group experiences including theme nights, performances, tunnels, court time, and fan activations.
• Serve as on-site lead for game day group experiences, ensuring a seamless fan journey from arrival to post-event follow-up.
• Coordinate giveaways, signage, and branded activations related to group outings.
• Manage and provide day-to-day leadership for the six-member, part-time Game Day Experience Crew, including scheduling, training, communication, assignments, and game-day execution.
• Collaborate with Game Presentation, Arena Ops, Community Impact, and Marketing teams to align on timelines, assets, and execution plans.
• Serve as a liaison between clients and sales reps to ensure client expectations are understood and exceeded.
• Track and catalog group event agreements, run-of-show plans, and related materials.
• Build internal trackers, asset libraries, and sales tools to streamline department workflow.
• Help maintain digital landing pages and sales materials for specific group campaigns.
• Assist in collecting feedback post-event to support retention and upsell strategies.
• Support Group Sales revenue and retention goals by delivering experiences that strengthen client relationships, encourage repeat business and create opportunities for future group outings.
• Build internal trackers, asset libraries, and sales tools like FEVO to streamline department workflow.

Skills

Group Experience Coordination

CRM proficiency

Time management

Communication skills

Event planning

Problem solving

Sales support

Presentation software

Education

Bachelor’s degree in Business, Sports Business, Marketing, Communications, or a related field

Tools

FEVO

Analytics tools

Presentation software

Job description

Player 15 Group is seeking a Group Experience Specialist to lead planning and execution of high-impact group experiences for our sports properties in Phoenix. You will coordinate logistics, lead game-day crews, and collaborate with sales, marketing, and operations to deliver unforgettable fan experiences.

You will manage multiple group events, maintain internal trackers and assets, and support retention and upsell strategies by gathering post-event feedback.