Global Segments Digital Marketing Lead (ABM & SEO)

ABB Inc.; Cary (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

ABB Inc. is seeking a Global Segments Digital Marketing Specialist to lead strategic marketing for key segments across ABB Electrification Smart Buildings and Smart Power portfolios, with a strong emphasis on digital marketing techniques.

You will develop and execute segment plans, translate technical innovations into customer-centric campaigns, collaborate with sales, business lines, and agile teams, and manage SEO/SEM, website initiatives, and CX programs.

Qualifications

• Bachelor's degree with 8+ years of marketing experience in industrial/infrastructure B2B environments.
• Knowledge of the electrification industry is preferred.
• Proven track record of developing marketing strategies and campaigns with strong digital marketing and ABM experience.
• Strong analytical skills with data-driven decision-making.
• Excellent interpersonal skills and cross-team collaboration.
• Leadership and communication skills; able to steer multiple initiatives.
• Proficiency with SFDC, Pardot, DemandBase or similar marketing automation platforms.

Responsibilities

• Lead the development and execution of the strategic marketing plan for the Food & Beverage segment and drive digital marketing execution across Rail and Buildings segments, with market share growth.
• Collaborate with Business Lines, Agile teams, segment sales and marketing leaders to translate technical needs into customer-centric marketing strategies.
• Coordinate with Agile Units, Global Marketing, Sales and Local Sales Units for a unified approach to customers and marketing objectives.
• Perform in-depth market research and competitive analysis to identify growth opportunities.
• Build relationships with internal stakeholders, customers and industry partners to improve marketing approaches.
• Use performance data to evaluate campaigns and optimize based on analytics and feedback.
• Oversee CX strategy design and implementation to enhance customer satisfaction and loyalty.
• Implement digital marketing strategy and roadmap, including website, SEO, and social/digital content.
• Develop SEO/SEM activities and manage online channels to generate sales leads and improve conversions.
• Leverage data to increase digital campaign performance and customer experience across platforms.
• Manage assigned budget and deliver activities within schedules and costs.

Skills

Digital marketing

ABM

Marketing analytics

SEO/SEM

Cross-functional collaboration

Budget management

Leadership

Marketing automation

Education

Bachelor's degree in Marketing or related field

Tools

SFDC

Pardot

DemandBase

Job description

ABB Inc. is seeking a Global Segments Digital Marketing Specialist to lead strategic marketing for key segments across ABB Electrification Smart Buildings and Smart Power portfolios, with a strong emphasis on digital marketing techniques.

You will develop and execute segment plans, translate technical innovations into customer-centric campaigns, collaborate with sales, business lines, and agile teams, and manage SEO/SEM, website initiatives, and CX programs.