Strategic Marketing Lead, Semiconductors & Pharma (Remote)

ABB; Cary (NC); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health & Wellness benefits

401k with company contributions

Paid holidays

Job summary

ABB is seeking an Industry and Channel Marketing Manager to lead market-driven growth for the U.S. semiconductor and pharmaceutical segments.

You will shape strategic programs, align with ABB Electrification strategy, and position ABB as a trusted technology partner across industries. This cross-functional role collaborates with commercial, product, communications, strategy, and external stakeholders to translate business strategy into measurable marketing execution and storytelling, while

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or a related field.
• 12+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales.
• Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution.
• Demonstrated ability to work effectively across multiple functions and influence without direct authority.
• Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility.

Responsibilities

• Develop and execute segment-specific marketing strategies for advanced manufacturing industries, aligned with ABB Electrification priorities.
• Analyze customer challenges, buying drivers, and decision-making processes to inform positioning, value propositions, and messaging.
• Translate long-term business strategy into go-to-market and campaign strategies with clear objectives and success metrics.
• Provide actionable market and competitive intelligence, including customer needs, technology trends, regulatory considerations, and competitor strategies.
• Identify emerging market segments, adjacent opportunities, and applications within these sectors.
• Support strategic decision-making through data-driven insights and recommendations.
• Plan, develop, and lead execution of integrated marketing campaigns.
• Partner with commercial and product teams to identify new opportunities and support segment-based initiatives.
• Develop messaging frameworks and content requirements that articulate ABB’s value across industry lifecycles.
• Ensure consistent positioning across digital, events, content, and partner channels.
• Represent ABB within key industry organizations at regional and national levels.
• Position ABB as a thought leader through speaking engagements, panels, white papers, and industry collaboration.
• Participate in priority trade events, conferences, and customer forums to strengthen ABB’s market presence.

Skills

Marketing strategy

Market intelligence

Campaign development

Cross-functional collaboration

Education

Bachelor’s degree in Business, Marketing, Engineering, or related field

Job description

ABB is seeking an Industry and Channel Marketing Manager to lead market-driven growth for the U.S. semiconductor and pharmaceutical segments.

You will shape strategic programs, align with ABB Electrification strategy, and position ABB as a trusted technology partner across industries. This cross-functional role collaborates with commercial, product, communications, strategy, and external stakeholders to translate business strategy into measurable marketing execution and storytelling, while