Strategic Marketing Manager: Semiconductors & Pharma

ABB Inc.; Massachusetts; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Life insurance

Parental leave

Paid holidays

Short term disability

Long term disability

401(k)

Employee discount

Job summary

ABB in the United States seeks a Strategic Marketing Manager to lead market-driven growth initiatives for the semiconductor and pharmaceutical industries. The role defines and activates strategic marketing programs aligned with ABB Electrification's strategy, shaping ABB as a trusted technology partner and translating business strategy into clear go‑to‑market campaigns.

You will partner with commercial, product, communications, strategy, and external industry stakeholders to generate market

Qualifications

• Bachelor's degree in Business, Marketing, Engineering or related field.
• 12+ years in electrification, power, digital infrastructure or related industries with marketing, product, or sales experience.
• Proven expertise in marketing strategy, market intelligence, customer experience, and campaign execution.

Responsibilities

• Develop and execute market-driven marketing strategies for semiconductor and pharmaceutical sectors.
• Analyze customer challenges, buying drivers, and decision processes to inform messaging and value propositions.
• Plan and lead integrated marketing campaigns with cross-functional partners.

Skills

Marketing strategy

Market intelligence

Campaign development

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in Business, Marketing, Engineering

Tools

MS Office

Job description

ABB in the United States seeks a Strategic Marketing Manager to lead market-driven growth initiatives for the semiconductor and pharmaceutical industries. The role defines and activates strategic marketing programs aligned with ABB Electrification's strategy, shaping ABB as a trusted technology partner and translating business strategy into clear go‑to‑market campaigns.

You will partner with commercial, product, communications, strategy, and external industry stakeholders to generate market