Global SDR & Demand Gen Transformation Director
Equinix
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Benefits offered by this job
Job summary
Equinix is the world’s digital infrastructure company based in Dallas, TX. The Director of Outbound Demand Generation will define and lead a global SDR transformation, building a scalable engine to boost pipeline, seller productivity, and revenue impact across direct and indirect routes to market.
This role sits at the intersection of revenue marketing, sales development, operations, data and AI. You will assess current capabilities, identify improvements and execute a multi-year roadmap to
Qualifications
- 12+ years in B2B demand generation, revenue marketing or go-to-market leadership.
- 5+ years leading global SDR/outbound teams across regions.
- Proven experience driving transformation across people, process, tech, data.
- Demonstrated success increasing pipeline, productivity, funnel conversion, revenue.
- Experience deploying scalable sales engagement, automation, analytics and AI-enabled selling tech.
Responsibilities
- Define and execute global outbound demand gen and SDR transformation strategy with multi-year roadmap.
- Increase outbound pipeline, SDR productivity, funnel conversion and revenue impact across regions.
- Optimize segmentation, account prioritization, coverage models, qualification standards and engagement approaches.
- Establish global standards while supporting regional requirements and ensure consistent execution.
Skills
Education
Tools
Job description
Equinix is the world’s digital infrastructure company based in Dallas, TX. The Director of Outbound Demand Generation will define and lead a global SDR transformation, building a scalable engine to boost pipeline, seller productivity, and revenue impact across direct and indirect routes to market.
This role sits at the intersection of revenue marketing, sales development, operations, data and AI. You will assess current capabilities, identify improvements and execute a multi-year roadmap to
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