Global Demand Gen Director – Growth & Revenue

Tekion; Cumberland Township (Adams County); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation and generous

stock options

100% employer-paid medical, dental and

vision coverage

Unlimited PTO and parental leave

Growth opportunities in a hyper-growth

Work with cutting-edge tech

Collaborative, transparent culture

Job summary

Tekion seeks a senior leader to define and execute global demand generation strategy, accelerating pipeline growth and revenue. You will manage a high-performing team, coordinate with sales, product, and RevOps, and optimize campaigns across digital, ABM, events, webinars, and partner programs.

You will guide forecasting, measurement, and technology stacks, while evaluating new channels and vendors to maximize reach and efficiency. A strategic, collaborative leader is required.

Qualifications

• 10+ years of experience in B2B marketing with deep focus on demand generation and pipeline growth.
• 5+ years in a leadership role managing marketing teams and budget.
• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• Proven success leading multi-channel marketing strategies tied to revenue outcomes.
• Strong expertise with marketing and sales platforms (e.g., Marketo, Salesforce, 6sense, Demandbase).
• Excellent strategic thinking, team leadership, and stakeholder communication skills.

Responsibilities

• Defines the global demand generation strategy and roadmap to support pipeline and revenue objectives across regions and segments.
• Leads a team of demand marketers and oversees execution of integrated campaigns across digital, ABM, field events, webinars, and partner programs.
• Partners with sales leadership to align campaign targeting, messaging, and handoff processes for optimal conversion and velocity.
• Develops quarterly and annual pipeline goals, forecasting models, and performance tracking mechanisms in collaboration with RevOps.
• Establishes best practices in campaign planning, testing, attribution, and optimization.
• Oversees demand generation technology stack, including marketing automation, CRM integration, lead management systems, and analytics platforms.
• Builds executive-level reporting dashboards and communicates performance to senior stakeholders.
• Evaluates new acquisition channels, vendors, and tools to expand reach and efficiency.

Skills

B2B marketing

Demand generation

Pipeline growth

Leadership

Stakeholder communication

Marketing strategy

Education

Bachelor’s or Master’s degree in Marketing/Business

Tools

Marketo

Salesforce

6sense

Demandbase

Job description

Tekion seeks a senior leader to define and execute global demand generation strategy, accelerating pipeline growth and revenue. You will manage a high-performing team, coordinate with sales, product, and RevOps, and optimize campaigns across digital, ABM, events, webinars, and partner programs.

You will guide forecasting, measurement, and technology stacks, while evaluating new channels and vendors to maximize reach and efficiency. A strategic, collaborative leader is required.