Director, Outbound Demand Gen & SDR Transformation

Equinix, Inc.; Dallas (TX); On-site; USD 224,000 - 336,000; Full time

Job summary

Equinix in Dallas seeks a Director to define and lead our outbound demand generation strategy and SDR transformation. This role sits at the intersection of revenue marketing, sales development, operations, technology, data, and AI to drive scalable, globally consistent outbound motion.

The successful candidate will architect a multi-year roadmap to significantly increase pipeline, seller productivity, and revenue impact across direct and indirect channels, partnering across Marketing, Sales, and

Qualifications

• Experience in B2B demand generation or revenue marketing leadership.
• Proven success in increasing pipeline, productivity, and revenue.
• Experience deploying AI, automation, and analytics in sales.
• Global or multi-regional leadership in a complex matrix org.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Define and execute the global outbound demand generation strategy.
• Develop a multi-year roadmap to improve pipeline creation and productivity.
• Lead change management for new processes, technologies, and operating models.
• Establish global standards for outbound operating models and measurements.
• Provide executive reporting on pipeline, productivity, and revenue outcomes.

Skills

Demand generation

Go-to-market leadership

Sales development

Transformation initiatives

AI technologies

Data analytics

Executive communication

Stakeholder management

Global leadership

Education

Bachelor's degree or equivalent experience

Tools

Sales engagement platforms

CRM / analytics tools

Job description

Equinix in Dallas seeks a Director to define and lead our outbound demand generation strategy and SDR transformation. This role sits at the intersection of revenue marketing, sales development, operations, technology, data, and AI to drive scalable, globally consistent outbound motion.

The successful candidate will architect a multi-year roadmap to significantly increase pipeline, seller productivity, and revenue impact across direct and indirect channels, partnering across Marketing, Sales, and