Lifecycle Marketing Lead: Email & Engagement

Tenable; Columbia (MD); Hybrid; USD 93.000 - 123.000; Vollzeit

Zusammenfassung

Tenable, a cybersecurity company, seeks a Lifecycle Marketing Manager to lead email and lifecycle communications from a global go-to-market perspective. You will craft email programs, manage customer lifecycle communications, and partner with regional teams to drive pipeline, adoption, and retention.

The role requires strong copywriting and experience with email marketing programs, Marketo, and Salesforce, plus the ability to tailor messaging for CISOs and IT leaders across channels.

Qualifikationen

• 5+ years of professional experience in email marketing, demand generation, or lifecycle marketing.
• Bachelor's degree or equivalent experience.
• Ability to provide an email writing sample showcasing tone adaptation for different personas.

Aufgaben

• Own lifecycle communication strategy across email, in-product messaging, and other channels.
• Support engagement programs such as virtual events and community initiatives.
• Draft, refine and edit high-converting copy for a range of email communications.
• Adapt strategy and messaging for different buyer personas across regions.
• Design and manage ongoing A/B tests to optimize email performance.
• Balance multiple projects with short deadlines and maintain a global communication calendar.
• Serve as a global bridge across regional marketing teams and maintain global email standards.
• Track KPIs and present insights to stakeholders.

Kenntnisse

Email marketing

Lifecycle marketing

Demand generation

Copywriting

A/B testing

Cross-functional collaboration

Messaging strategy

Ausbildung

Bachelor's degree

Tools

Marketo

Salesforce

Jobbeschreibung

Tenable, a cybersecurity company, seeks a Lifecycle Marketing Manager to lead email and lifecycle communications from a global go-to-market perspective. You will craft email programs, manage customer lifecycle communications, and partner with regional teams to drive pipeline, adoption, and retention.

The role requires strong copywriting and experience with email marketing programs, Marketo, and Salesforce, plus the ability to tailor messaging for CISOs and IT leaders across channels.