Global Integrated Marketing Leader

3M Vietnam; Minnesota; On-site; USD 146,000 - 178,000; Full time

Benefits offered by this job

Medical

Dental & Vision

Health Savings Accounts

Disability Benefits

Life Insurance

Voluntary Benefits

Paid Absences and Retirement Benefits

Job summary

3M in Minnesota is seeking a Global Integrated Marketing Specialist to translate growth strategies into integrated marketing plans, timelines, and measurement frameworks. You will lead day-to-day execution across brands, media, shopper marketing, eCommerce, content, and sales enablement.

You will analyze consumer and performance data to identify opportunities, coordinate cross-functional teams and agencies, ensure activities are consumer-centered and compliant, and capture learnings to guide

Qualifications

• Bachelor’s degree or higher completed before start.
• Five years of experience in integrated marketing, brand marketing, eCommerce, customer marketing or related roles.
• Three years of project management leading multiple projects and cross-functional teams.

Responsibilities

• Translate growth strategies into integrated marketing plans, timelines, and measurement plans.
• Lead day-to-day execution of marketing programs across brands, media, shopper marketing, eCommerce, content, and sales enablement channels.
• Analyze consumer, customer, channel, and performance data to identify opportunities and drive optimization recommendations.
• Coordinate cross-functional teams, agencies, and market partners to deliver high-quality marketing activation and execution.
• Ensure marketing activities are consumer-centered, commercially grounded, and compliant with brand, legal, privacy, and corporate requirements.
• Capture learning, identify repeatable practices and recommend what should be optimized, repeated, adapted or discontinued.

Skills

Integrated marketing

Brand marketing

eCommerce

Customer marketing

Project management

Cross-functional collaboration

Analytical skills

Education

Bachelor’s degree or higher

Tools

Advertising planning

Marketing mix modeling

MROI analysis

Job description

3M in Minnesota is seeking a Global Integrated Marketing Specialist to translate growth strategies into integrated marketing plans, timelines, and measurement frameworks. You will lead day-to-day execution across brands, media, shopper marketing, eCommerce, content, and sales enablement.

You will analyze consumer and performance data to identify opportunities, coordinate cross-functional teams and agencies, ensure activities are consumer-centered and compliant, and capture learnings to guide