Global Integrated Marketing Leader

3M; Minnesota; On-site; USD 165,000 - 201,000; Full time

Job summary

3M is seeking a Manager, Global Integrated Marketing to translate growth strategies into comprehensive marketing plans across brands and regions. You will lead demand-generation programs, evaluate market dynamics, and own the marketing investments with analytics-driven optimization.

You will coordinate across brand, media, CRM, eCommerce, and product launches in a global matrixed environment, driving performance and strategic business impact.

Qualifications

• Bachelor's degree or higher in Marketing, Business Administration, or related field.
• Seven years of marketing, brand, ecommerce, shopper/customer marketing, portfolio management, or related experience.
• Three years of people leadership experience, including managing direct reports.
• Three years of experience developing and executing integrated marketing strategies across multiple brands, markets, or regions with budget management and analytics.

Responsibilities

• Translate approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans.
• Develop and lead integrated demand-generation strategies for assigned brands, categories, portfolios, markets, or growth priorities to drive business growth.
• Evaluate market, consumer, customer, competitive, and commercial dynamics to identify growth opportunities and recommend marketing strategies.
• Own the integrated marketing demand system, including audience strategy, channel planning, content requirements, investment allocation, activation patterns, measurement frameworks, and market activation guidance.
• Lead cross-functional execution across brand marketing, media, shopper marketing, eCommerce, CRM, content, sales enablement, pricing, promotion, and product launch activities.
• Own and manage marketing investments and budget allocation decisions using performance data and analytics to optimize outcomes.
• Drive closed-loop performance reviews and translate insights into scalable best practices and resource allocation decisions.
• Serve as a decision partner, influencing business leaders through data-driven recommendations and commercial acumen.
• Communicate strategy, results, risks, trade-offs, and recommendations to leadership.
• Lead agency and partner performance and project teams in a global matrixed organization.

Skills

Integrated marketing

Cross-functional leadership

Data-driven decision making

Budget management

Education

Bachelor's degree or higher in Marketing, Business Administration, or related field

Tools

MMM (Marketing Mix Modeling)

MROI

Media analytics

Brand health metrics

Job description

3M is seeking a Manager, Global Integrated Marketing to translate growth strategies into comprehensive marketing plans across brands and regions. You will lead demand-generation programs, evaluate market dynamics, and own the marketing investments with analytics-driven optimization.

You will coordinate across brand, media, CRM, eCommerce, and product launches in a global matrixed environment, driving performance and strategic business impact.