Global Integrated Marketing Leader

3M Vietnam; Minnesota; On-site; USD 165,000 - 201,000; Full time

Benefits offered by this job

Relocation assistance

Competitive benefits

Job summary

3M is seeking a Manager, Global Integrated Marketing to lead and execute growth-driven marketing strategies from Maplewood, MN. You will coordinate across brand marketing, media, eCommerce, CRM, and agencies to deliver integrated plans and measure impact.

You will translate growth priorities into campaigns, manage budgets, and provide data-driven recommendations to senior leadership in a global matrixed organization.

Qualifications

• Bachelor's degree or higher in Marketing, Business Administration, or a related field.
• 7 years of marketing, brand management, eCommerce, shopper/customer marketing, portfolio management, or related commercial experience.
• 3 years of people leadership experience.
• 3 years of integrated marketing strategies and campaigns across multiple brands, markets, or regions.

Responsibilities

• Translate approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans.
• Develop and lead integrated demand-generation strategies for assigned brands, categories, portfolios, markets, or growth priorities to drive business growth.
• Evaluate market, consumer, customer, competitive, and commercial dynamics to identify growth opportunities and recommend marketing strategies.
• Own the integrated marketing demand system, including audience strategy, channel planning, content requirements, investment allocation, activation patterns, measurement frameworks, and market activation guidance.
• Lead cross-functional execution across brand marketing, media, shopper marketing, eCommerce, CRM, content, sales enablement, pricing, promotion, and product launch activities.
• Own and manage marketing investments and budget allocation decisions, using performance data and business priorities to optimize outcomes.
• Drive closed-loop performance reviews and translate insights into scalable best practices and resource allocation decisions.
• Serve as a decision partner, influencing leaders through data-driven recommendations and strategic thinking.
• Communicate strategy, results, risks, trade-offs, and recommendations to leadership.
• Lead agency and partner performance, project teams, and direct reports in a global matrixed organization.

Skills

Marketing strategy

Brand management

People leadership

Cross-functional collaboration

Data-driven decision making

Budget management

MMM / MROI analysis

Market research

Education

Bachelor's degree in Marketing or Business

Tools

Marketing analytics platforms

CRM systems

Agency management tools

Job description

3M is seeking a Manager, Global Integrated Marketing to lead and execute growth-driven marketing strategies from Maplewood, MN. You will coordinate across brand marketing, media, eCommerce, CRM, and agencies to deliver integrated plans and measure impact.

You will translate growth priorities into campaigns, manage budgets, and provide data-driven recommendations to senior leadership in a global matrixed organization.