Strategic Global Integrated Marketing Director

3M Vietnam; Minnesota; On-site; USD 250,000 - 306,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision

Health Savings Accounts

Retirement Benefits

Job summary

3M is seeking a Director of Global Integrated Marketing to drive medium- to long-term demand-generation strategies across portfolios and regions. You will influence growth through analysis of market and competitive dynamics and lead cross-functional teams to scale integrated marketing systems and go-to-market models.

Responsibilities include leading marketing investments, partnering with global and regional teams, and translating insights into scalable standards and growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 12+ years in marketing, brand management, integrated marketing, or related commercial function.
• 7+ years leading brands, portfolios, regions, or global marketing initiatives with measurable impact.
• 5+ years leading, managing, and developing direct reports within a complex matrixed org.
• Master's degree, MBA, or other advanced degree.

Responsibilities

• Developing and leading medium to long-term integrated demand-generation strategies for significant portfolios, categories, businesses, regions, or global growth priorities.
• Evaluating growth opportunities and influencing business strategy through analysis of consumer, customer, market, competitive, and commercial dynamics, and aligning leaders on marketing’s contribution and demand requirements.
• Designing and scaling integrated marketing systems, including audience strategies, channel frameworks, content ecosystems, measurement approaches, and go-to-market activation models.
• Leading marketing investment decisions and resource prioritization to maximize business impact and long-term growth.
• Directing integrated execution through cross-functional teams and senior leaders across Brand, Media, Shopper Marketing, eCommerce, CRM, Content, Design, Sales, Insights, Finance, and regional marketing organizations.

Skills

Integrated marketing

Marketing analytics

Leadership

Strategic planning

Global marketing

Cross-functional leadership

Education

Bachelor's degree in Marketing or related field

Master's degree / MBA

Tools

Agency oversight

Job description

3M is seeking a Director of Global Integrated Marketing to drive medium- to long-term demand-generation strategies across portfolios and regions. You will influence growth through analysis of market and competitive dynamics and lead cross-functional teams to scale integrated marketing systems and go-to-market models.

Responsibilities include leading marketing investments, partnering with global and regional teams, and translating insights into scalable standards and growth opportunities.