Global Integrated Marketing Leader to Drive Growth

NBMBAA; Maplewood (MN); Sur place; USD 165 000 - 201 000; Plein temps

Résumé du poste

3M in Maplewood, MN is hiring a Manager, Global Integrated Marketing to translate growth strategies into integrated plans across brands, channels and markets. You will lead cross-functional teams and manage marketing investments to drive demand and measure outcomes.

The role requires 7+ years in marketing and 3+ years of people leadership, with on-site work four days a week. Travel up to 10% domestically/internationally, relocation possible, and competitive benefits.

Qualifications

• Bachelor's degree or higher (completed and verified prior to start) in Marketing, Business Administration, or a related business field.
• Seven (7) years of experience in marketing, brand management, eCommerce, shopper/customer marketing, portfolio management, or a related commercial function in a private, public, government, or military environment.
• Three (3) years of people leadership experience, including leading, managing, and developing direct reports.
• Three (3) years of experience developing and executing integrated marketing strategies and campaigns across multiple brands, markets, or regions, including budget management, agency partnership oversight, resource allocation, and marketing performance measurement using MMM, MROI, media effectiveness, commercial analytics, or brand health metrics.

Responsabilités

• Translating approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans.
• Developing and leading integrated demand-generation strategies for assigned brands, categories, portfolios, markets, or growth priorities to drive business growth.
• Evaluating market, consumer, customer, competitive, and commercial dynamics to identify growth opportunities and recommend marketing strategies.
• Owning the integrated marketing demand system, including audience strategy, channel planning, content requirements, investment allocation, activation patterns, measurement frameworks, and market activation guidance.
• Leading cross-functional execution across brand marketing, media, shopper marketing, eCommerce, CRM, content, sales enablement, pricing, promotion, and product launch activities.
• Owning and Managing marketing investments and budget allocation decisions, using performance data, incrementality and payback analyses, and business priorities to optimize outcomes.
• Driving closed-loop performance reviews and translating insights into scalable best practices, optimization opportunities, resource allocation decisions, and decision to stop low-value activity
• Serving as a decision partner, Influencing business leaders and key stakeholders through data-driven recommendations, strategic thinking, and strong commercial acumen.
• Communicating strategy, results, risks, trade-offs, and recommendations to business and functional leadership.
• Leading agency and partner performance, project teams, and direct reports, while fostering collaboration across a global matrixed organization.

Connaissances

Strategic marketing

Cross-functional leadership

Data-driven decisions

Formation

Bachelor's degree or higher in Marketing or related field

Description du poste

3M in Maplewood, MN is hiring a Manager, Global Integrated Marketing to translate growth strategies into integrated plans across brands, channels and markets. You will lead cross-functional teams and manage marketing investments to drive demand and measure outcomes.

The role requires 7+ years in marketing and 3+ years of people leadership, with on-site work four days a week. Travel up to 10% domestically/internationally, relocation possible, and competitive benefits.