Global Digital Content Strategy Lead

Joie Children's Products, Inc.; Morgantown (PA); On-site; USD 85,000 - 120,000; Full time

Job summary

Joie Children's Products, Inc. seeks a Digital Content Manager to lead global digital content across social, web, and email. You will ensure a consistent brand experience from strategy to execution, partnering with regional teams and e-commerce partners.

You will set standards, build scalable processes, and guide a small global team to deliver measurable impact while balancing localization with global priorities.

Qualifications

• 5–8 years in digital content, social media, or digital marketing.
• Experience in global or multi-market environments.
• Proven people leadership experience.
• Strong writing and brand voice alignment.

Responsibilities

• Own global digital content strategy across social, web, and email.
• Build and govern an integrated global content calendar.
• Lead cross-functional planning with regional teams and partners.
• Balance global brand priorities with local market needs.
• Manage and develop the Social Media Manager for performance.
• Develop scalable, localized content for subsidiaries and distributors.

Skills

Global content strategy

Team leadership

Cross-functional collaboration

Social media management

Website & email content

Analytics & reporting

Localization & regional planning

Stakeholder management

Education

Bachelor's in marketing/communications

Tools

Hootsuite

Sprout

Wrike/ASANA

Google Analytics

Meta Business Manager

Canva/Adobe Creative Suite

Job description

Joie Children's Products, Inc. seeks a Digital Content Manager to lead global digital content across social, web, and email. You will ensure a consistent brand experience from strategy to execution, partnering with regional teams and e-commerce partners.

You will set standards, build scalable processes, and guide a small global team to deliver measurable impact while balancing localization with global priorities.