Global Content Strategy Lead – Digital Experiences

Adobe; United States; Remote; USD 155,000 - 294,000; Full time

Job summary

Adobe Design is seeking a senior content strategy leader to guide the Adobe.com storytelling, content systems, and experience strategy. You will lead a growing team of content strategists and writers, partnering with Design, Product, Marketing, and Engineering to shape connected, emotionally resonant experiences.

You will establish scalable content governance, drive alignment across stakeholders, and define the future operating model for content strategy across Adobe.com, balancing clarity,

Qualifications

• Significant experience leading content, copywriting, editorial, or storytelling teams across large-scale digital ecosystems.
• 10+ years of experience in copywriting, editorial, storytelling, content strategy, digital experience, or related disciplines.
• 8+ years of people management experience, including experience leading senior individual contributors and/or managers through organizational complexity and change.
• Proven experience building and scaling high-performing teams, operating models, and cross‑functional partnerships.
• Exceptional storytelling, editorial, and copywriting instincts, with a strong point of view around craft, quality, and digital experience.
• Strong systems‑thinking skills and experience creating scalable frameworks, governance models, content systems, messaging architectures, taxonomies, and information architectures.
• Experience influencing strategic decisions and driving alignment across senior leaders and cross‑functional stakeholders.
• A demonstrated ability to create operational clarity and drive execution across large, matrixed organizations.
• Strong understanding of how storytelling, interaction, structure, and visual design work together to shape end‑to‑end digital experiences.
• Outstanding communication, collaboration, and leadership skills.

Responsibilities

• Lead and grow a team of content strategists supporting Adobe.com experiences.
• Define strategic direction for content and storytelling across interconnected web experiences, ensuring coherence across journeys, surfaces, and touchpoints.
• Partner closely with Design and Content leadership to shape highly crafted, emotionally resonant experiences that reflect Adobe's brand, design sensibility, storytelling standards, and quality standards.
• Elevate the quality of storytelling, copywriting, naming, messaging, and information architecture across highly visible customer-facing experiences.
• Help shape the end-to-end Adobe.com experience - balancing clarity, emotional connection, conversion, and ecosystem consistency.
• Establish scalable systems, frameworks, governance models, and operational processes that improve consistency, quality, and collaboration across the ecosystem.
• Drive alignment across Product, Marketing, Design, Engineering, and other stakeholders to support connected audience journeys and shared decision‑making.
• Define the future operating model for content strategy across Adobe.com.
• Bring clarity and direction to fast-moving and ambiguous initiatives, helping teams navigate prioritization, quality, and organizational complexity.
• Mentor and develop content strategists, copywriters, and emerging leaders, strengthening storytelling, strategic thinking, systems thinking, influence, and leadership capabilities across the team.
• Partner with leaders across Adobe Design to strengthen content and storytelling standards, cross‑functional collaboration, and organizational alignment across Adobe's ecosystem.

Skills

Content strategy

Team leadership

Copywriting

Editorial leadership

Stakeholder alignment

Systems thinking

Design systems knowledge

Job description

Adobe Design is seeking a senior content strategy leader to guide the Adobe.com storytelling, content systems, and experience strategy. You will lead a growing team of content strategists and writers, partnering with Design, Product, Marketing, and Engineering to shape connected, emotionally resonant experiences.

You will establish scalable content governance, drive alignment across stakeholders, and define the future operating model for content strategy across Adobe.com, balancing clarity,