Global Content Strategy Lead — Digital Experiences

Adobe; San Francisco (CA); On-site; USD 202,900 - 293,800; Full time

Job summary

Adobe Design is seeking a seasoned People Manager to lead content strategy for Adobe.com, guiding storytelling across audience journeys, product pages, and conversion experiences on a global scale.

You will mentor a growing team of writers and strategists, shaping systems and governance to ensure brand-aligned, emotionally resonant experiences. This leadership role blends craft with scalable processes in a dynamic environment.

Qualifications

• Significant experience leading content, copywriting, editorial, or storytelling teams across large-scale digital ecosystems.
• 10+ years of experience in copywriting, editorial, storytelling, content strategy, or related disciplines.
• 8+ years of people management experience, including leading senior contributors or managers.
• Proven experience building and scaling high-performing teams, operating models, and cross-functional partnerships.
• Exceptional storytelling, editorial, and copywriting instincts with a strong craft and quality focus.

Responsibilities

• Lead and grow a team of content strategists supporting Adobe.com experiences across hubs, product pages, offer journeys, and conversion flows.
• Define strategic direction for content and storytelling across interconnected web experiences.
• Partner with Design and Content leadership to shape crafted, emotionally resonant experiences reflecting Adobe’s brand and quality standards.
• Elevate storytelling, copywriting, naming, messaging, and information architecture across high-visibility experiences.
• Shape end-to-end Adobe.com experiences balancing clarity, emotion, conversion, and ecosystem consistency.
• Establish scalable systems, governance models, and processes to improve consistency and collaboration.
• Drive alignment across Product, Marketing, Design, and Engineering to support connected journeys.
• Define future operating model for content strategy as Adobe.com evolves toward ecosystem-led experiences.
• Mentor content strategists and emerging leaders to strengthen storytelling, systems thinking, and leadership.

Skills

Content strategy leadership

Copywriting & storytelling

People management

Cross-functional collaboration

Strategic storytelling

Information architecture

Governance & systems

Stakeholder influence

Vision & leadership

Job description

Adobe Design is seeking a seasoned People Manager to lead content strategy for Adobe.com, guiding storytelling across audience journeys, product pages, and conversion experiences on a global scale.

You will mentor a growing team of writers and strategists, shaping systems and governance to ensure brand-aligned, emotionally resonant experiences. This leadership role blends craft with scalable processes in a dynamic environment.