Content Strategy Lead — Global Brand Storytelling

Education First; Boston (MA); On-site; USD 82,500 - 100,000; Full time

Benefits offered by this job

401(k) match

Medical, dental, and vision coverage

Life and disability insurance

Fertility care assistance

Wellness reimbursement

Paid vacation and holidays

Employee discounts

Opportunities for travel

Job summary

Education First in Boston seeks an experienced Content Lead to guide our Creative team, shaping messaging across digital, websites, social, email, print and video while coordinating with Marketing and Paid Media.

This hands-on role blends strategy with execution, leading the content function, managing the Social Media Specialist and freelance copywriters, and driving projects from ideation through publication for Host Families and Au Pairs.

Qualifications

• Exceptional copywriting, editing and storytelling skills across multiple channels and audiences.
• Strong experience in content strategy, editorial planning and project management from ideation through delivery, including publishing directly in CMS platforms and working with digital marketing teams to publish ads.
• Experience leading content teams, freelancers and cross-functional projects in a fast-paced environment.
• Strong collaboration, communication and stakeholder management skills.
• Curious about AI, emerging technologies and digital trends, using them to improve content quality and efficiency.
• Highly organized, proactive and creative, with excellent attention to detail.

Responsibilities

• Develop and execute an integrated content strategy that aligns with brand messaging and marketing goals across all channels.
• Oversee content creation across websites, digital advertising, social media, email, print and video.
• Own messaging, tone of voice and copy across customer touchpoints.
• Identify, source and develop stories and interviews for campaigns.
• Partner with Video Production to plan shoots and scripts.
• Apply SEO best practices and leverage AI tools to improve quality and engagement.
• Manage multiple content projects and calendars across teams.
• Lead the Social Media Specialist and freelance copywriters, ensuring collaboration.

Job description

Education First in Boston seeks an experienced Content Lead to guide our Creative team, shaping messaging across digital, websites, social, email, print and video while coordinating with Marketing and Paid Media.

This hands-on role blends strategy with execution, leading the content function, managing the Social Media Specialist and freelance copywriters, and driving projects from ideation through publication for Host Families and Au Pairs.