Global Demand Gen Senior Manager - AI-Driven Growth

Edmund Optics; Downs Farms (NJ); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

disability Insurance

PTO

Tuition Reimbursement

401(k) Match

Parental Leave

Training & Development

Job summary

Edmund Optics is seeking a Senior Manager, Demand Generation to lead global demand generation initiatives across SEM, paid social, marketing automation, and new digital channels. This role partners with agencies, marketing intelligence, and content teams to drive revenue and pipeline while leading a cross-functional team.

Responsibilities include scaling brand channels such as YouTube, managing lifecycle programs with Marketo, and presenting strategy and results to senior leadership.

Qualifications

• Hands-on proficiency with AI tools for marketing execution, including generative AI for content and workflow automation.
• Strong knowledge of SEM, paid social, marketing automation, and emerging AI-driven channels.
• Ability to leverage AI tools to improve marketing efficiency and effectiveness.
• Experience with budget systems and managing external agencies across regions.
• Experience leading or coordinating multi-functional, cross-regional teams.
• Experience onboarding or scaling brand-awareness channels like YouTube.

Responsibilities

• Own demand generation performance for the Marketplace division end to end.
• Execute across core demand generation channels: SEM, paid social, and marketing automation.
• Scale YouTube and other brand-awareness channels as part of the demand generation mix.
• Ensure campaigns are tied to revenue and pipeline goals, not just activity metrics.
• Own marketing automation programs like emails, nurture, and lifecycle journeys; Marketo experience preferred.
• Analyze demand generation performance and report insights to senior leadership.
• Govern advertising and PR activities; oversee trade shows and leads.

Skills

AI tools

SEM

Paid social

Marketing automation

YouTube marketing

Trade shows

Budget management

Team management

Education

BA/BS in Marketing

Tools

Marketo

Job description

Edmund Optics is seeking a Senior Manager, Demand Generation to lead global demand generation initiatives across SEM, paid social, marketing automation, and new digital channels. This role partners with agencies, marketing intelligence, and content teams to drive revenue and pipeline while leading a cross-functional team.

Responsibilities include scaling brand channels such as YouTube, managing lifecycle programs with Marketo, and presenting strategy and results to senior leadership.