Senior Demand Gen Leader - AI-Driven Growth (Remote)

We Love AI Jobs; San Francisco (CA); Remote; USD 180,000 - 230,000; Full time

Job summary

Backstory is seeking a Senior Manager of Demand Generation to own how buyers discover and convert in an AI-first marketing environment. You will manage paid media, agency partners, web conversion, and organic discovery across traditional search and AI answer engines.

You will build automated campaigns with Clay, Make, n8n and develop lifecycle nurture and funnel optimization across MQL to SQL to Opportunity.

Qualifications

• 6+ years in Demand Generation / Growth Marketing at a high-growth B2B SaaS or enterprise AI startup.
• AI-Forward Operator: Proven track record of testing and integrating cutting-edge AI software into campaign operations.
• Proven Pipeline Ownership: Track record of owning a qualified enterprise pipeline number and managing paid digital budgets end-to-end.
• Full-Funnel & Lifecycle Mastery: Strong experience managing paid performance, CRO, and automated email nurture streams
• Data & Attribution Rigor: Fluency in CAC, payback periods, multi-touch attribution, and CRM/MAP reporting.
• Cross-Functional Partner: Ability to work smoothly alongside Product Marketing, Creative Directors, and Sales.
• Curiosity, collaboration and a focus on impact.

Responsibilities

• Own paid acquisition and performance marketing across paid search, paid social, display, and digital ABM, optimizing toward pipeline, CAC, and payback.
• Manage performance marketing agency partners, driving strong execution, creative output, experimentation, and efficient campaign performance.
• Lead SEO and AI-driven discovery across Google, ChatGPT, Perplexity, Gemini, Claude, and other emerging channels.
• Own Backstory’s Share of Model strategy, increasing brand visibility, citations, and recommendations across AI answer engines.
• Build AI-powered campaign automation using tools like Clay, Make, n8n, LLM prompts, and AI creative tools to scale enrichment, personalization, research, and campaign execution.
• Own web performance and CRO, continuously testing landing pages, messaging, offers, and user experiences to increase qualified conversions and pipeline.
• Lead lifecycle nurture and funnel optimization, improving segmentation, messaging, sequences, and conversion across MQL → SQL → Opportunity.
• Co-own integrated campaign strategy and pipeline performance with the SVP of Marketing, aligning paid, search, content, and distribution while measuring impact through multi-touch attribution.
• Drive performance creative strategy, partnering with Creative and agencies to develop, test, and optimize campaign assets based on CTR, conversion, and pipeline contribution.

Skills

Paid search

Paid social

Digital ABM

SEO

AEO

CRO

Tools

Clay

Make

n8n

Job description

Backstory is seeking a Senior Manager of Demand Generation to own how buyers discover and convert in an AI-first marketing environment. You will manage paid media, agency partners, web conversion, and organic discovery across traditional search and AI answer engines.

You will build automated campaigns with Clay, Make, n8n and develop lifecycle nurture and funnel optimization across MQL to SQL to Opportunity.