Growth Marketing Manager: Demand Gen & ABM (AI-Native)

EDO; New York (NY); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Equity

Flexible time off

Health coverage

Retirement plan

In-office meals

Job summary

EDO is hiring a Digital and Demand Generation Marketing Manager to own the engine turning content, data and product launches into pipeline. You’ll run demand gen end-to-end across ABM, HubSpot automation, email, paid, social and web with a focus on scalable product deals.

You will report to the SVP, Marketing & Communications and collaborate with Sales, Product Marketing and executives. This high-autonomy role requires strategic briefs, fast decisions and optimization.

Qualifications

• 5–10+ years in B2B marketing with ownership of demand generation or growth efforts.
• Track record of scalable growth in fast-paced startup environments.
• Expert-level HubSpot, with workflows, scoring and reporting built from scratch.
• Scalable funnel experience for mid-market/velocity deals; strong conversion data.
• Fluent with LinkedIn/Google Ads, ABM platforms and Google Analytics.
• Strong writer who briefs and editors can shape contractor output.
• AI-native workflows; able to justify and describe automation approaches.
• Experience managing contractors, freelancers or junior team members.

Responsibilities

• Design and run the funnel for product-led deals; build ABM programs.
• Own HubSpot workflows, lead scoring, lifecycle stages and dashboards.
• Set strategy and budget for LinkedIn, Google, and programmatic buys.
• Write briefs for writers/designers and shape assets in Canva as needed.
• Own email via HubSpot: newsletters, launches, nurture, segmentation.
• Manage the part-time social media contractor and internal team.
• Run website marketing in HubSpot CMS and coordinate a web dev
• Report on pipeline impact and advise leadership on optimization.
• Apply AI tools daily for research, drafting, QA and analysis.

Skills

Demand generation

ABM

Growth marketing

HubSpot

Marketing automation

Copywriting

AI workflows

Contractor management

Analytics

Education

BA/BS in Marketing

Tools

HubSpot CMS

LinkedIn Ads

Google Ads

ABM platforms

Google Analytics

Job description

EDO is hiring a Digital and Demand Generation Marketing Manager to own the engine turning content, data and product launches into pipeline. You’ll run demand gen end-to-end across ABM, HubSpot automation, email, paid, social and web with a focus on scalable product deals.

You will report to the SVP, Marketing & Communications and collaborate with Sales, Product Marketing and executives. This high-autonomy role requires strategic briefs, fast decisions and optimization.