Senior Demand Gen Manager: AI-Powered Growth & Pipeline

Remote; San Francisco (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

Backstory is seeking a Senior Manager of Demand Generation to own how buyers find us and convert into pipeline. You will lead paid media, SEO, AI-driven discovery, and lifecycle automation across AI answer engines and traditional channels.

This is a high-impact, data-driven marketing role reporting to the SVP of Marketing in a fast-growing B2B SaaS environment. You will build automated AI-powered workflows, optimize CAC and payback, and collaborate with Product Marketing, Creative, and Sales to

Qualifications

• 6+ years in Demand Generation / Growth Marketing at a high-growth B2B SaaS or enterprise AI startup.
• AI-Forward Operator: Proven track record of testing and integrating cutting-edge AI software into campaign operations.
• Proven Pipeline Ownership: Track record of owning a qualified enterprise pipeline number and managing paid digital budgets end-to-end.
• Full-Funnel & Lifecycle Mastery: Strong experience managing paid performance, CRO, and automated email nurture streams.
• Data & Attribution Rigor: Fluency in CAC, payback periods, multi-touch attribution, and CRM/MAP reporting (Salesforce, HubSpot/Marketo).
• Cross-Functional Partner: Ability to work smoothly alongside Product Marketing, Creative Directors, and Sales to turn messaging into scalable pipeline.
• Curiosity, collaboration and a focus on impact.

Responsibilities

• Own paid acquisition and performance marketing across paid search, paid social, display, and digital ABM, optimizing toward pipeline, CAC, and payback.
• Manage performance marketing agency partners, driving strong execution, creative output, experimentation, and efficient campaign performance.
• Lead SEO and AI-driven discovery (AEO) across Google, ChatGPT, Perplexity, Gemini, Claude, and other emerging channels, including technical SEO, content strategy, schema, and site health.
• Own Backstory’s Share of Model strategy, increasing brand visibility, citations, and recommendations across AI answer engines relative to competitors.
• Build AI-powered campaign automation using tools like Clay, Make, n8n, LLM prompts, and AI creative tools to scale enrichment, personalization, research, and campaign execution.
• Own web performance and CRO, continuously testing landing pages, messaging, offers, and user experiences to increase qualified conversions and pipeline.
• Lead lifecycle nurture and funnel optimization, improving segmentation, messaging, sequences, and conversion across MQL → SQL → Opportunity.
• Co-own integrated campaign strategy and pipeline performance with the SVP of Marketing, aligning paid, search, content, and distribution while measuring impact through multi-touch attribution.
• Drive performance creative strategy, partnering with Creative and agencies to develop, test, and optimize campaign assets based on CTR, conversion, and pipeline contribution.

Skills

Demand Generation

Growth Marketing

AI tools

Pipeline Ownership

Full-Funnel Marketing

Attribution & CRM

Cross-Functional

Collaboration

Curiosity

Tools

Clay

Make/n8n

LLM prompts

AI creative tools

Salesforce

HubSpot

Marketo

Job description

Backstory is seeking a Senior Manager of Demand Generation to own how buyers find us and convert into pipeline. You will lead paid media, SEO, AI-driven discovery, and lifecycle automation across AI answer engines and traditional channels.

This is a high-impact, data-driven marketing role reporting to the SVP of Marketing in a fast-growing B2B SaaS environment. You will build automated AI-powered workflows, optimize CAC and payback, and collaborate with Product Marketing, Creative, and Sales to