Global Demand Gen Leader: AI-Driven Pipeline Growth

Vontier Corporation; Dover (DE); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Paid holidays

Parental leave

Wellness programs

Job summary

Teletrac Navman is seeking a Global Director of Demand Generation to own the engine that turns market demand into qualified pipeline. This leader will set the global acquisition strategy, run the website as the primary pipeline asset, and build a data-driven, AI-enabled team that grows marketing-sourced revenue efficiently across regions.

You will be accountable for a pipeline target, decide where the next dollar of media goes, and align marketing with sales from first touch to close.

Qualifications

• Bachelor's degree in marketing, business or a related field, or equivalent experience (MBA or Master's degree beneficial).
• 10+ years in B2B demand generation or digital marketing, including 7+ years in B2B SaaS.
• 5+ years leading multi-region teams and agencies, ideally across North America, EMEA and APAC.
• A proven record of owning a pipeline target and growing marketing-sourced pipeline at an efficient CAC.
• Hands-on depth in SEO, paid search and paid social, plus working knowledge of AI search optimization (GEO/AEO).
• Experience running a corporate website as a conversion engine, including CMS migration, CRO and multi-language localization.
• Strong analytical skills in funnel analytics, attribution, experiment design and BI tools; comfort working with SQL or data teams.
• Advanced experience with Salesforce and a major marketing automation platform (e.g., HubSpot, Pardot/Account Engagement or Marketo), plus intent/ABM, enrichment and conversion tools (e.g., 6sense, Clay, GA4, tag management).
• Enough technical knowledge of web technologies (HTML/CSS, tag management, APIs and integrations) to lead developers and agencies effectively.
• Practical use of generative AI in marketing workflows, with sound judgment on quality, brand and data privacy.

Responsibilities

• Own the global acquisition strategy and annual demand plan, setting pipeline and SQO targets by region, segment and product line.
• Design full-funnel, always-on programs across paid, organic, owned, partner and outbound channels.
• Run account-based programs for enterprise targets, using intent and engagement data to prioritize accounts.
• Manage the global media budget with allocation rules to maximize pipeline at lowest cost.
• Test and scale new acquisition channels, including LinkedIn, YouTube and CTV, review sites and marketplaces.

Skills

Demand Generation

B2B SaaS

Multi-region Leadership

Pipeline Management

ABM

SEO/SEM

Salesforce

GA4/Analytics

Education

Bachelor's degree in Marketing or related field

MBA or Master’s degree beneficial

Tools

Salesforce

Pardot/Engagement/MKTO

GA4

Job description

Teletrac Navman is seeking a Global Director of Demand Generation to own the engine that turns market demand into qualified pipeline. This leader will set the global acquisition strategy, run the website as the primary pipeline asset, and build a data-driven, AI-enabled team that grows marketing-sourced revenue efficiently across regions.

You will be accountable for a pipeline target, decide where the next dollar of media goes, and align marketing with sales from first touch to close.