Global Demand Gen Director: AI-Driven Pipeline Leader

Vontier Corporation; Lincoln (NE); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off (up to 120 hours)

Paid holidays (13 days incl. floating)

Parental leave

Job summary

Teletrac Navman seeks a Global Director of Demand Generation to own the strategy driving market demand into qualified pipeline. You will manage global acquisition, website as a primary pipeline asset, and build an AI-enabled team that grows marketing-sourced revenue efficiently across regions.

You will be accountable for a pipeline number and decide where media dollars go, how the website tests progress, and how marketing aligns withSales from first touch to closed-won.

Qualifications

• Bachelor's degree in marketing, business or related field; MBA or Master’s beneficial.
• 10+ years in B2B demand generation or digital marketing, 7+ years in B2B SaaS.
• 5+ years leading multi-region teams and agencies across NA, EMEA, APAC.
• Proven track record owning a pipeline target with efficient CAC.
• Hands-on depth in SEO, paid search and paid social; AI search optimization knowledge.
• Experience running a corporate website as a conversion engine with CMS migration and localization.
• Strong analytics in funnel analytics, attribution, BI tools; SQL/data familiarity.
• Proficient with Salesforce and major marketing automation platforms; ABM and enrichment tools.
• Technical knowledge to lead developers and agencies (HTML/CSS, tag management).
• Experience with generative AI in marketing workflows and brand/data privacy.

Responsibilities

• Lead global demand gen strategy and annual plan; set pipeline/SQO targets by region and product line.
• Design full-funnel programs across paid, organic, owned, partner and outbound channels.
• Run ABM programs for enterprise targets using intent data to prioritize accounts.
• Manage global media budget with allocation rules to optimize cost per pipeline.
• Test and scale new acquisition channels (LinkedIn, YouTube, CTV) and partner programs.
• Own the global website as primary pipeline asset; oversee IA, localization, and performance.
• Drive CRO, experimentation, personalization by industry/segment/account.
• Collaborate with Product Marketing on buyer journeys, pricing pages, ROI calculators.
• Provide weekly pipeline reporting and data-driven recommendations.
• Lead a high-performing global team; coaching, succession planning, cross-functional alignment.

Skills

Demand generation

B2B SaaS marketing

SEO

Paid media

ABM/ID-based marketing

Analytics

SQL knowledge

Salesforce

Marketing automation

Education

Bachelor's degree in marketing or business

MBA or Master's beneficial

Tools

Salesforce

HubSpot/Pardot/Marketo

6sense/GA4/tag management

Job description

Teletrac Navman seeks a Global Director of Demand Generation to own the strategy driving market demand into qualified pipeline. You will manage global acquisition, website as a primary pipeline asset, and build an AI-enabled team that grows marketing-sourced revenue efficiently across regions.

You will be accountable for a pipeline number and decide where media dollars go, how the website tests progress, and how marketing aligns withSales from first touch to closed-won.