Global Demand Gen Leader

Safe Security; California (MO); Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Meaningful Equity

Unlimited Leaves

Comprehensive Benefits

Career Trajectory

Job summary

Safe Security is building an AI-native cyber risk platform. We’re seeking a Director of Demand Generation to own the global demand strategy and pipeline outcomes, partnering with Sales, RevOps, and Product Marketing to drive high-quality growth in a remote-first environment.

You’ll lead ABM, integrated campaigns, paid media, and third-party demand, while implementing measurement frameworks with RevOps and managing the demand tech stack (Marketo, Salesforce, ZoomInfo, GA4).

Qualifications

• 7+ years in B2B SaaS demand generation, growth, or revenue marketing roles.
• Proven track record of owning pipeline and outcomes in mid-market and enterprise environments.
• Deep experience across the full funnel – acquisition, engagement, and nurture – including paid media, email, content syndication, third-party demand, and partnerships.
• Strong operational mindset with hands-on experience in forecasting, attribution, and performance analytics.
• Fluency with Marketo, Salesforce, ZoomInfo, GA4, and modern marketing stacks.
• Familiarity with AI-powered marketing and automation workflows (e.g., Clay, n8n, modern CDPs, or analytics platforms like Snowflake/Looker) is a plus.
• Clear, executive-level communicator capable of simplifying complex tradeoffs
• Cybersecurity experience is a strong plus, but not required

Responsibilities

• Define and execute the global demand generation strategy, aligned to company growth goals, ICPs, and GTM priorities.
• Translate revenue and pipeline targets into clear demand plans, forecasts, coverage models, and operating metrics.
• Own pipeline creation and influence across segments, regions, and motions.
• Partner with Sales leadership on pipeline planning, forecast credibility, and account coverage.
• Ensure tight alignment between demand programs, SDR execution, and AE priorities.
• Support account and territory strategy with data-driven insights.
• ABM: Lead a targeted, sales-aligned, and measurable account-based motion.
• Integrated Campaigns: Drive always-on and moment-based campaigns across owned, paid, and third-party channels.
• Paid Media: Own the global paid strategy across search, social, display, and emerging channels.
• Third-Party Demand: Own and optimize intent, content syndication, review platforms, and publisher partnerships.
• Webinars & Virtual Programs: Build scalable programs that generate a qualified pipeline and amplify thought leadership.
• Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps.
• Hands-on ownership and day-to-day operation of the demand tech stack: Marketo, Salesforce, ZoomInfo, GA4, and related tools.
• Inspect performance regularly, optimize spend, and reallocate based on impact and ROI.
• Communicate pipeline results, insights, and tradeoffs clearly to executive leadership

Skills

B2B SaaS demand generation

Pipeline ownership

Executive-level communication

Forecasting & analytics

Cross-functional collaboration

Tools

Marketo

Salesforce

ZoomInfo

GA4

Job description

Safe Security is building an AI-native cyber risk platform. We’re seeking a Director of Demand Generation to own the global demand strategy and pipeline outcomes, partnering with Sales, RevOps, and Product Marketing to drive high-quality growth in a remote-first environment.

You’ll lead ABM, integrated campaigns, paid media, and third-party demand, while implementing measurement frameworks with RevOps and managing the demand tech stack (Marketo, Salesforce, ZoomInfo, GA4).