Demand Generation Manager

CyberForce Global; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

A leading AI security start‑up is looking for a Demand Generation Manager to design and execute their demand generation strategy. This role involves managing multi‑channel marketing programs, optimizing their online presence, and driving pipeline growth through strong SEO and website strategies. The ideal candidate has over 7 years of experience in demand generation and a proactive mindset to ensure successful marketing initiatives. Join a cutting-edge team redefining identity protection in the AI landscape.

Qualifications

• 7+ years of experience in demand generation with proven ownership of pipeline and inbound programs.
• Demonstrated ability to manage both strategy and execution hands‑on.
• Strong expertise across digital channels including search, social, events, and sponsored programs.

Responsibilities

• Own the full demand generation strategy, including planning, execution, and budgeting.
• Build and run multi‑channel programs across paid search, paid social, sponsored campaigns, influencer marketing, and webinars.
• Drive SEO, ChatGPT optimization, and website optimization to improve discovery and conversion.

Skills

Demand generation

Digital marketing channels

SEO and website optimization

Content strategy development

Analytical and problem-solving skills

Analytical skills

Tools

HubSpot

Clay

Commonroom

Influ2

6sense

Job description

Demand Generation Manager: AI Agent | Non-Human Identities | Threat Detection

Location: East (US)

About the Company: Our client, an emerging AI security start‑up at the forefront of non‑human identity protection and threat detection, is seeking a Regional Sales Director to drive enterprise expansion across the U.S. market. This is a key opportunity for a seasoned Demand Gen Leader with strong GTM execution experience and a passion for scaling early‑stage security technologies that are redefining identity and access management in the AI space.

Responsibilities

• Own the full demand generation strategy, including planning, execution, and budgeting.
• Build and run multi‑channel programs across paid search, paid social, sponsored campaigns, influencer marketing, virtual events, and webinars.
• Develop content strategies that support awareness and conversion goals; contribute to content creation when needed.
• Elevate and differentiate our online presence within the AI Agent Security space.
• Drive SEO, ChatGPT optimization, and website optimization to improve discovery and conversion.
• Manage website conversion rate optimization to increase inbound lead volume and pipeline.
• Partner closely with the SDR team on messaging, campaign alignment, and ensuring timely follow‑up on leads.
• Manage agency and freelance relationships; determine when to outsource vs. execute in‑house.
• Own marketing operations systems, processes, and reporting, with an emphasis on HubSpot administration.
• Lead account‑based and enrichment initiatives, leveraging advanced tools.
• Potentially manage social media channels depending on skill set.
• Develop experimentation and growth strategies to ensure continuous improvement.

Requirements

• 7+ years of experience in demand generation with proven ownership of pipeline and inbound programs.
• Demonstrated ability to manage both strategy and execution hands‑on.
• HubSpot Admin experience; ideally began in marketing or revenue operations prior to transitioning into demand generation.
• Strong expertise across digital channels including search, social, events, and sponsored programs.
• Experience driving SEO and website optimization initiatives tied to measurable pipeline outcomes.
• Ability to work cross‑functionally with SDR teams to align messaging and campaign execution.
• Self‑sufficient, independent operator with strong analytical and problem‑solving skills.

Preferred Qualifications

• Experience with advanced enrichment and targeting tools such as Clay, Commonroom, Influ2, or 6sense.
• Ability to develop and run influencer and ecosystem marketing initiatives.

If you are a successful applicant, somebody from our team will reach out!