Strategic Demand Gen Leader, Full-Funnel SaaS

Manhattan Associates, Inc.; Atlanta (GA); On-site; USD 110,000 - 165,000; Full time

Job summary

Manhattan Associates, Inc. is seeking a Demand Generation Manager to own the demand generation strategy for a focused segment.

You will craft priorities, briefs, and planning inputs guiding cross-functional teams, spanning paid, owned, earned, events, and partner channels, with BDR activation from day one. You will own segment-level campaigns, optimize funnel performance, and partner with Digital, PMM, RevOps, MOPS, and specialists to scale programs that align with product, audience, and

Qualifications

• 6–10 years of B2B marketing experience in demand generation or campaign strategy.
• Experience building and operating full-funnel, multi-channel programs.
• Ability to collaborate with BDR, PMM, RevOps, MOPS, and other teams.

Responsibilities

• Define segment demand generation strategy and operating model.
• Translate strategy into multi-channel activation plans across the buyer journey.
• Own funnel performance and optimization across stages.
• Partner with MOPS to instrument campaigns and automate processes.
• Define audience segmentation, suppression rules, and conversion paths.
• Manage campaign production timelines from strategy through launch.

Skills

B2B marketing

Demand generation

Campaign strategy

Cross-functional leadership

Analytics

MOPS coordination

Sales alignment

Tools

Salesforce

Marketo

Demandbase

Outreach

Job description

Manhattan Associates, Inc. is seeking a Demand Generation Manager to own the demand generation strategy for a focused segment.

You will craft priorities, briefs, and planning inputs guiding cross-functional teams, spanning paid, owned, earned, events, and partner channels, with BDR activation from day one. You will own segment-level campaigns, optimize funnel performance, and partner with Digital, PMM, RevOps, MOPS, and specialists to scale programs that align with product, audience, and