Senior Demand Gen Lead - Full-Funnel, Multi-Channel

Manhattan; Atlanta (GA); Sur place; USD 120 000 - 160 000; Plein temps

Résumé du poste

Manhattan Associates seeks a seasoned Demand Generation Manager to own segment-level demand generation strategy and operating model, spanning multi-channel campaigns from awareness to pipeline.

You will partner with Digital, PMM, BDR leadership, RevOps, MOPS, and other specialists to build scalable programs that drive funnel velocity, quality leads, and measurable pipeline impact across enterprise segments.

Qualifications

• 6-10 years of B2B marketing experience in demand generation.
• Proven track record building full-funnel programs in SaaS or enterprise tech.
• Experience collaborating with BDR teams and RevOps.
• Strong analytics and ability to translate data into action.

Responsabilités

• Own segment demand gen strategy and operating model.
• Define integrated multi-channel campaign calendars and briefs.
• Lead funnel measurement and optimization across stages.
• Coordinate with cross-functional teams to ensure pipeline impact.

Connaissances

B2B marketing strategy

Multi-channel campaign management

Cross-functional leadership

Data-driven decision making

Outils

Salesforce

Marketo

Demandbase

Outreach

People.ai

Description du poste

Manhattan Associates seeks a seasoned Demand Generation Manager to own segment-level demand generation strategy and operating model, spanning multi-channel campaigns from awareness to pipeline.

You will partner with Digital, PMM, BDR leadership, RevOps, MOPS, and other specialists to build scalable programs that drive funnel velocity, quality leads, and measurable pipeline impact across enterprise segments.