Global Demand Gen Lead, B2B SaaS Growth

Hiya Inc.; Seattle (WA); Presencial; USD 100 000 - 150 000; Tempo integral

Resumo da oferta

Hiya is seeking a Demand Generation Manager to lead full-funnel marketing programs across our global enterprise and telecom segments in Seattle. You’ll own the strategy, execution, and measurement of paid, digital, and campaign operations to drive pipeline and revenue growth.

You’ll connect channels, data, and insights to build a predictable demand engine that enables smarter investment, stronger cross-functional alignment, and faster growth.

Qualificações

• 4-6 years in demand generation, growth marketing, or performance marketing for a B2B SaaS company.
• Proven success driving measurable pipeline and ARR through multi-channel campaigns.
• Ability to translate data into strategy, and strategy into cross-functional action.
• Documented experience building AI tools to enable or augment demand workflows; curiosity for where AI can support a fast-growing demand function
• Deep understanding of digital acquisition (Google, LinkedIn, Programmatic) and funnel analytics

Responsabilidades

• Pipeline strategy: Own the demand generation strategy to hit Hiya’s pipeline targets in focus regions.
• Campaign execution: Build and run integrated campaigns that combine paid media, content, and web experiences to create qualified pipeline across segments and regions.
• Target account lists and segmentation: Define and update target account lists, and build strategic segments for differentiated messaging and retargeting
• Performance optimization: Use data and experimentation to improve conversion rates, ROI, and marketing efficiency across the funnel.
• Testing & Experimentation: Maintain a dedicated test pool of channels and programs that are being evaluated for potential scale. Define time parameters and success metrics with clear guidelines for when to scale and when to cut.
• Attribution and reporting: Own Hiya’s ROI reporting, connecting spend to pipeline and revenue through clear, consistent reporting.
• Agency management: Partner with demand agency to optimize budget allocation, creative testing, and media performance.

Conhecimentos

Demand generation

Growth marketing

Performance marketing

AI tools

Ferramentas

Salesforce

HubSpot

Analytics

Descrição da oferta de emprego

Hiya is seeking a Demand Generation Manager to lead full-funnel marketing programs across our global enterprise and telecom segments in Seattle. You’ll own the strategy, execution, and measurement of paid, digital, and campaign operations to drive pipeline and revenue growth.

You’ll connect channels, data, and insights to build a predictable demand engine that enables smarter investment, stronger cross-functional alignment, and faster growth.