Demand Gen Lead — AI-Driven Growth & Pipeline

Hiya; Seattle (WA); Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Equity compensation

L&D budget

Job summary

Hiya is seeking aDemand Generation Manager to lead full-funnel marketing programs that drive pipeline and revenue growth across our global enterprise and telecom segments. You’ll own the strategy, execution, and measurement of Hiya’s paid, digital, and campaign operations, ensuring every marketing dollar creates measurable impact.

You’ll connect channels, data, and insights to build a predictable demand engine that enables smarter investment, stronger alignment, and faster growth.

Qualifications

• 4-6 years in demand generation, growth marketing, or performance marketing for a B2B SaaS company.
• Proven success driving measurable pipeline and ARR through multi-channel campaigns.
• Ability to translate data into strategy, and strategy into cross-functional action.
• Documented experience building AI tools to enable or augment demand workflows; curiosity for where AI can support a fast-growing demand function.
• Deep understanding of digital acquisition (Google, LinkedIn, Programmatic) and funnel analytics.

Responsibilities

• Pipeline strategy: Own the demand generation strategy to hit Hiya’s pipeline targets in focus regions.
• Campaign execution: Build and run integrated campaigns that combine paid media, content, and web experiences to create qualified pipeline across segments and regions.
• Target account lists and segmentation: Define and update target account lists, and build strategic segments for differentiated messaging and retargeting.
• Performance optimization: Use data and experimentation to improve conversion rates, ROI, and marketing efficiency across the funnel.
• Testing & Experimentation: Maintain a dedicated test pool of channels and programs that are being evaluated for potential scale.
• Attribution and reporting: Own Hiya’s ROI reporting, connecting spend to pipeline and revenue through clear, consistent reporting.
• Agency management: Partner with demand agency to optimize budget allocation, creative testing, and media performance.

Job description

Hiya is seeking aDemand Generation Manager to lead full-funnel marketing programs that drive pipeline and revenue growth across our global enterprise and telecom segments. You’ll own the strategy, execution, and measurement of Hiya’s paid, digital, and campaign operations, ensuring every marketing dollar creates measurable impact.

You’ll connect channels, data, and insights to build a predictable demand engine that enables smarter investment, stronger alignment, and faster growth.