Global Creative Analytics & Experimentation Lead

Peloton Interactive; New York (NY); On-site; USD 155,350 - 190,850; Full time

Benefits offered by this job

Medical, dental and vision insurance

401k with employer match

Paid time off

Job summary

Peloton Interactive in New York, NY is seeking a Manager, Global Performance Creative Analytics & Experimentation who blends rigorous data science with creative strategy to optimize subscriber growth across global performance channels.

You will design testing frameworks, build a granular creative metadata taxonomy, and translate insights into actionable recommendations that steer global production, media strategy, and creative development.

Qualifications

• 4–5+ years in data science or marketing analytics with focus on media measurement and creative performance.
• Blend statistical rigor with creative intuition for hooks, pacing, asset saturation, and audience resonance.
• Proficiency in SQL and Python or R for large-scale data analysis and modelling.
• Hands-on experience with experimentation methods, causal inference, synthetic controls, and regression analysis.
• Deep understanding of major digital ad platforms (Meta, TikTok, Google/YouTube, Pinterest) and how creative inputs influence delivery algorithms.
• Excellent communication to translate data science into actionable recommendations for creative teams and leadership.
• Experience leading cross-functional projects across regions; Bachelor's or Master’s in quantitative field or equivalent experience.

Responsibilities

• Lead the yearly global performance creative learning agenda and identify opportunities and tests.
• Partner with Media Analytics, Media, and Creative Strategy to align testing roadmaps.
• Design and execute customised creative incrementality tests and integrate AI/advanced modeling.
• Develop and maintain a Creative Composite Score framework for creative health.
• Collaborate with data engineering and agencies to build a granular creative metadata taxonomy.
• Explore AI tools to automate asset evaluation and predictive performance modeling.
• Connect signals across paid channels, email, and landing pages to identify resonant messaging.
• Modernize reporting frameworks for data-driven narratives and cross-functional alignment.
• Maintain expertise across Meta, TikTok, Google/YouTube, Pinterest for optimization context.
• Model optimal asset mix, volume, and refresh cadence to mitigate fatigue.
• Document test plans and results for repeatability across teams and regions.

Skills

Data science

Marketing analytics

Creative analytics

Statistical methods

Experimentation

Education

Bachelor or Master in quantitative field

Tools

SQL

Python

R

Job description

Peloton Interactive in New York, NY is seeking a Manager, Global Performance Creative Analytics & Experimentation who blends rigorous data science with creative strategy to optimize subscriber growth across global performance channels.

You will design testing frameworks, build a granular creative metadata taxonomy, and translate insights into actionable recommendations that steer global production, media strategy, and creative development.