Growth Marketing, Creative System and Optimization

Workman Labs; New York (NY); On-site; USD 239,000 - 265,000; Full time

Job summary

OpenAI's Growth team in New York, NY is seeking a Senior marketer to own the performance creative system across paid, lifecycle, in-product, and creator channels for ChatGPT, integrating strategy, production, testing, measurement, and iteration into one scalable engine.

The role requires 8+ years in performance marketing or growth roles with a hybrid creative and analytical mindset and experience building or upgrading creative operations.

Qualifications

• 8+ years in performance marketing or growth roles with scaling results.
• Hybrid creative and analytical mindset with platform-specific knowledge.
• Experience designing or upgrading creative operations systems.
• Ability to write clear briefs for Product, Data Science, and Marketing teams.

Responsibilities

• Own the performance creative system across paid, lifecycle, in-product, and creator channels.
• Establish creative growth strategy and testing roadmap by turning priorities into testable hypotheses.
• Develop high-quality briefs with Product, Data Science, Marketing teams.
• Build feedback loops where results are documented, shared, and reused.
• Collaborate with Product and Engineering on AI-powered creative capabilities.
• Improve creative velocity while maintaining quality and test reliability.
• Lead cross-functional alignment and production pipeline health.
• Scale influencer-led performance creative through strategy and measurement.

Skills

Performance marketing

Growth strategy

Creative operations

Measurement discipline

Cross-functional collaboration

AI-powered creative

Job description

Growth Marketing, Creative System and Optimization

OpenAI's Growth team is hiring a marketer to own the performance creative system across paid, lifecycle, in-product, and creator channels for ChatGPT — connecting creative strategy, production, testing, measurement, and iteration into one scalable engine.

$239,000 – $265,000 / yr

Location

New York, NY

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Seniority

Senior

Compared with 20 other Marketing roles: Common across similar roles Unique to this role

What you'll do

Responsibilities

• Own the performance creative system across paid, lifecycle, in-product, and creator channels — establishing operations connecting strategy, production, testing, measurement, and iteration Common
• Establish creative growth strategy and testing roadmap by converting product priorities into testable hypotheses and scalable creative frameworks
• Develop high-quality briefs partnering with Product, Data Science, Media, and Marketing teams Common
• Build reinforcing feedback loops where results are documented, shared, and reapplied to future efforts
• Collaborate with Product and Engineering on AI-powered creative capabilities including dynamic content and automated asset generation Common
• Improve creative velocity while maintaining quality standards, accelerating decision cycles and test reliability Unique
• Lead cross-functional alignment, stakeholder management, and production pipeline health
• Scale influencer-led performance creative through strategy, production, iteration, and measurement

What you'll need

Experience

• 8+ years in performance marketing, product-led growth, growth strategy, or product marketing roles with demonstrated scaling track records
• Hybrid creative and analytical expertise with strong intuition for platform-specific performance and rigorous measurement discipline
• System-building experience in designing or significantly upgrading creative operations
• Deep expertise in performance creative across major channels (Meta, TikTok, YouTube, Reddit, Search) including hooks, formats, UGC, narrative structures, and localization
• High proficiency with measurement, experimentation, incrementality thinking, and clean test design Unique
• Ability to write clear, actionable briefs that drive high-quality output Unique
• Experience scaling creator content for performance outcomes through sourcing, management, and measurement
• Comfort with ambiguity in fast-moving environments; balanced judgment on short-term wins versus long-term capability development