Performance Marketing Lead - Remote Growth & Experiments

Weekday 1

Missouri

Remote

USD 120,000 - 180,000

Full time

14 days+

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Job summary

Weekday 1 is seeking a hands-on Performance Marketing Lead to own paid customer acquisition, campaign optimization, experimentation, and performance analytics across multiple digital channels. You will manage substantial advertising budgets and work with Creative, Product, Engineering, Analytics, and leadership teams.

The ideal candidate combines a scientific approach to marketing experimentation with strong execution discipline, forming hypotheses, running tests, measuring outcomes, and

Qualifications

5+ years of experience managing paid digital advertising campaigns at scale.
Strong analytical skills and data-driven decision making.
Experience working in a remote environment and collaborating with cross-functional teams.

Responsibilities

Paid Media Execution & Optimization across Google Ads, Microsoft Ads, YouTube, TikTok, Meta, and more.
Monitor performance metrics daily and optimize budgets for ROI.
Design structured marketing experiments and document results and learnings.
Collaborate with Creative, Product, Engineering, Analytics, and leadership teams.
Analyze funnel performance from ad click to registration and paid conversion.

Skills

Paid digital advertising

Google Ads

A/B testing

Analytics & data-driven

Remote work

Cross-functional collaboration

Tools

Google Ads

Microsoft Ads

TikTok Ads

YouTube Ads

Meta Ads

Google Analytics 4

Google Tag Manager

Job description

The ideal candidate combines a scientific approach to marketing experimentation with strong execution discipline, forming hypotheses, running tests, measuring outcomes, and

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