Remote Performance Marketing Lead: Growth & Experiments

Weekday AI; Missouri; Remote; USD 110,000 - 170,000; Full time

Job summary

Weekday AI is seeking a hands‑on Performance Marketing Lead to own paid customer acquisition, campaign optimization, experimentation, and performance analytics across Google Ads, YouTube, TikTok, Meta and other platforms. You will manage substantial ad budgets, improve acquisition efficiency, and work with Creative, Product, Engineering, Analytics and leadership teams.

The ideal candidate combines a scientific approach to marketing experimentation with strong execution discipline, forming

Qualifications

• 5+ years of experience in paid digital advertising at scale.
• Proven track record of driving revenue growth and lowering CAC.
• Hands-on expertise with Google Ads and multiple platforms.

Responsibilities

• Own paid customer acquisition across multiple digital channels.
• Design and execute structured marketing experiments and tests.
• Monitor and optimize campaigns for ROI and ROAS.
• Collaborate with Creative, Product, Engineering, Analytics and leadership teams.
• Provide weekly performance reports with actionable insights.

Skills

Paid media management

Google Ads

Analytics

A/B testing

Campaign optimization

Remote work

Budget management

Cross‑functional collaboration

Tools

Google Analytics 4

Google Tag Manager

Microsoft Ads

YouTube Ads

TikTok Ads

Meta Ads

Job description

Weekday AI is seeking a hands‑on Performance Marketing Lead to own paid customer acquisition, campaign optimization, experimentation, and performance analytics across Google Ads, YouTube, TikTok, Meta and other platforms. You will manage substantial ad budgets, improve acquisition efficiency, and work with Creative, Product, Engineering, Analytics and leadership teams.

The ideal candidate combines a scientific approach to marketing experimentation with strong execution discipline, forming