Brand Growth Leader — Omnichannel & P&L

General Mills; Minneapolis (MN); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Brand management training

Job summary

General Mills, headquartered in Minneapolis, seeks a consumer-centric Brand Manager to lead iconic brands across physical, digital, and omnichannel platforms. You will shape strategy, steward brands, and guide cross-functional teams to deliver sustained growth.

You will own brand P&L, collaborate with sales, media, and product partners, and mentor early-career marketers while navigating a fast-paced consumer landscape.

Qualifications

• Bachelor’s degree in Marketing, Finance, Business, or related field.
• 8+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy.
• Brand Management experience.
• Proven experience leading teams including direct team management preferred.
• Cross-functional team leadership experience also considered.
• Proven experience managing a business in a matrixed environment.
• Strong commercial and strategic acumen, with experience owning a P&L.
• Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences.
• Ability to lead through ambiguity and operate with independence.

Responsibilities

• Build Brands: lead purpose-driven brand and channel strategies rooted in deep consumer insights and cultural understanding.
• Run the Business: own P&L performance and deliver growth through pricing, promotion, innovation, margin, and distribution.
• Lead Teams: guide cross-functional teams through ambiguity to achieve alignment and execution.

Skills

Brand management

P&L ownership

Cross-functional leadership

Communication

Strategic thinking

Leadership in ambiguity

Education

Bachelor's degree in Marketing, Finance, Business, or related field

Job description

General Mills, headquartered in Minneapolis, seeks a consumer-centric Brand Manager to lead iconic brands across physical, digital, and omnichannel platforms. You will shape strategy, steward brands, and guide cross-functional teams to deliver sustained growth.

You will own brand P&L, collaborate with sales, media, and product partners, and mentor early-career marketers while navigating a fast-paced consumer landscape.